{"id":18795,"date":"2016-11-21T10:24:36","date_gmt":"2016-11-21T10:24:36","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=18795"},"modified":"2016-11-21T10:24:36","modified_gmt":"2016-11-21T10:24:36","slug":"marc-jacobs-casts-kaia-gerber-new-girl-beauty-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/marc-jacobs-casts-kaia-gerber-new-girl-beauty-campaign\/","title":{"rendered":"Marc Jacobs casts Kaia Gerber as the \u2018New It Girl\u2019 in beauty campaign"},"content":{"rendered":"

Designer Marc Jacobs has a reputation for kick-starting the careers of young models, and if his spring 2017 Marc Jacobs Beauty campaign is any indicator, Kaia Gerber is about to become the next big thing.<\/p>\n

In just-released images teasing the designer\u2019s new campaign, the doe-eyed brunette wears bold makeup looks from Jacobs\u2019s line and an even bigger, bolder, crimped-to-the-max coif.<\/p>\n

But if the 15-year-old\u2019s face already looks familiar, it\u2019s for a very good reason: her mother is Cindy Crawford, one of the most successful and recognisable supermodels of all time. Her pedigree isn\u2019t the only reason Jacobs picked Gerber to represent his new campaign, though. \u201cMy first thought was that she was beautiful and would make a great subject,\u201d Jacobs said to Vogue. \u201cShe seems interesting. There isn\u2019t one characteristic across the board. I think there\u2019s room for everything.\u201d<\/p>\n

And Gerber\u2019s fresh, cherubic face proves to be an ideal canvas for Jacobs\u2019s daring new cosmetics. In one particularly striking image, included in a press release on Thursday, the teen slays in a dramatic eye painted with Jacobs\u2019s Highliner Matte Gel Eye Crayon Eyeliner in Whirl(pool) and O!mega Lash Volumizing Mascara in Peacock. The look is, coincidentally, reminiscent of the vibrant liners that reigned supreme in the \u201980s \u2014 Crawford\u2019s heyday \u2014 before darker, smokier eyes took over. Gerber\u2019s teased-out, crimped mane (do we spot a bit of Manic Panic dye in there?!) really drives the retro look home.<\/p>\n

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In a second image previewing the campaign, Gerber\u2019s over-the-top mane is complemented by a toned-down look, with eyes outlined in black and a pout covered in Jacobs\u2019s new Le Marc Liquid Lip Cr\u00e8me in Slow Burn.<\/p>\n

She may be a novice, but Gerber has definitely inherited her mom\u2019s professional poise and talent for working the camera. \u201cShooting [Gerber] for the beauty campaign was fantastic in every way \u2014 her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn\u2019t fall far from the tree,\u201d Jacobs said in the press release.<\/p>\n

Jacobs has an eye for these things. He\u2019s credited for helping launching the careers of on-the-cusp models like Chlo\u00eb Sevigny and Kendall Jenner, according to Vogue, which also noted that the designer took a chance on several up-and-comers at his runway show during New York Fashion Week in September. According to Vogue Australia, Jacobs predicts Gerber will be fashion\u2019s new \u201cit\u201d girl.<\/p>\n

Makeup artist Diane Kendal had a ball experimenting with Jacobs\u2019 palette on Gerber\u2019s camera-ready countenance for the spring 2017 campaign. \u201cMarc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. the combination of the vibrant mascara and highliner together was perfect for Kaia\u2019s natural beauty and poise,\u201d she said, according to the press release. \u201cI created a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.\u201d<\/p>\n

www.marcjacobs.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Designer Marc Jacobs has a reputation for kick-starting the careers of young models, and if his spring 2017 Marc Jacobs Beauty campaign is any indicator, […]<\/p>\n","protected":false},"author":3,"featured_media":18796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[1452,1086,2339,85,1347,3379],"class_list":["post-18795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-cindy-crawford","tag-duty-free-beauty","tag-kaia-gerber","tag-make-up","tag-marc-jacobs-beauty","tag-spring-2017"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/18795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=18795"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/18795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/18796"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=18795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=18795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=18795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}