World Duty Free has\u00a0opened\u00a0an new zone in its London Heathrow Terminal 5 store for\u00a0niche and designer fragrances.\u00a0<\/p>\n
Passengers travelling through T5 can now browse a huge range of perfumes from leading fragrance houses such as Bulgari, Lalique, Amouage, Annick Goutal, Van Cleef & Arpels, Elie Saab, Salvatore Ferragamo and Miller Harris.\u00a0Collections range from \u00a395 to \u00a3225 and up to \u00a31,000 for luxury sets.<\/p>\n
Expert consultants, trained in the notes and ingredients found in these premium fragrances, are on-hand to help customers find their desired perfume.<\/p>\n
Taking centre stage in the designer fragrance area is Bulgari\u2019s Le Gemme Collection, a range of six striking bottles inspired by precious gemstones used in the designer\u2019s bespoke jewellery. Other than in World Duty Free\u2019s Heathrow T5 store, Le Gemme Collection is available from only one other retailer in the UK \u2013 Harrods.<\/p>\n
Other high-end lines include Salvatore Ferragamo\u2019s Tuscan Scent and Tuscan Soul, and Elie Saab\u2019s unisex haute couture range, La Collection des Essences.<\/p>\n
\u201cLondon Heathrow T5 is becoming the designer shopping destination with a growing luxury shopper profile,\u201d said World Duty Free Group Category Buying Manager for Fragrance in the UK Justine Kennedy. \u201cOur unique concept provides an exciting platform for fragrance houses to showcase their most premium ranges targeted at consumers from around the world with a passion for the finer things in life. The fragrances on display contain rare and sought-after ingredients such as ambergris, oud, musk and sandalwood, which will attract shoppers looking for something truly unique that can\u2019t be purchased on the high street.<\/p>\n
\u201cThe area is incredibly brand-versatile and completely interchangeable, allowing for different ranges and even entirely different brands to be displayed throughout the year. In the next 12 months we expect to see many more high-end perfume brands using our designer fragrance area to showcase their premium and limited-edition lines.\u201d<\/p>\n