{"id":19812,"date":"2016-12-20T12:14:05","date_gmt":"2016-12-20T12:14:05","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=19812"},"modified":"2016-12-20T12:14:05","modified_gmt":"2016-12-20T12:14:05","slug":"dior-rings-bells-brit-model-twins-star-spring-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dior-rings-bells-brit-model-twins-star-spring-campaign\/","title":{"rendered":"Dior rings the Bells – Brit model twins star in Spring campaign"},"content":{"rendered":"

Maria Grazia Chiuri kept her women-first policy for her first advertising for the French house – with Brigitte Lacombe behind the lens and twin models Ruth and May Bell in front.<\/p>\n

When Dior selected Maria Grazia Chiuri as its seventh couturier, the Italian designer was hailed as the first woman to lead the venerable French house.<\/p>\n

What\u2019s more, Chiuri is emerging as the ringleader of a battalion of female talents, including the team assembled for her first advertising campaign, in which photographer Brigitte Lacombe captures the complicity and complexity of twin models Ruth and May Bell.<\/p>\n

In a series of calm, intimate portraits, the tomboyish flair of Ruth Bell becomes a foil for her sister\u2019s ethereal femininity \u2014 except when they subtly swap guises.<\/p>\n

\"\"

\u201cI really wanted to have a woman photographer,\u201d Chiuri said in an exclusive interview about the ads, slated to break in an array of February magazines, starting with U.K. titles in early January. \u201cI\u2019m really interested in different interpretations of femininity, and [Lacombe] really captures the expression of different attitudes.<\/p>\n

\u201cWe really like to describe this new idea about femininity,\u201d she added. \u201cDior is very close to femininity, and it\u2019s important to describe a modern femininity.\u201d<\/p>\n

Rendered mainly in black-and-white, the images represent a break from the arch fashion-driven intensity of recent Dior fashion campaigns \u2014 and the glamazon character portrayed by Charlize Theron in J\u2019Adore perfume advertising.<\/p>\n

Grace and fragility are among the qualities Chiuri wished to exalt in the campaign, along with a contemporary mood and youthful verve. Among the clothes featured are T-shirts bearing the slogan \u201cWe Should All Be Feminists.\u201d<\/p>\n

\u201cI wanted to start a dialogue with a new generation of women, which is the Millennial youth,\u201d Chiuri said.<\/p>\n

The Bell sisters are emblematic of that generation, and the close and playful relationship of the sisters is plain as they squeeze hip-to-hip on a vintage armchair, or slouch on the floor.<\/p>\n

Occasionally, Chiuri heightened Ruth Bell\u2019s boyish allure by dressing her in fencing-inspired outfits. At other times, she dissolves it with a diaphanous bustier gown. Likewise, May Bell flits between mannish tailoring and embroidered tulle.<\/p>\n

Chiuri described a \u201cbeautiful time\u201d on the set in which their complex and diverse personalities emerged.<\/p>\n

Peter Philips, creative and image director of Dior makeup, went for nude-look faces and natural, tousled hairstyles.<\/p>\n

Chiuri tapped Karl Templer for the campaign, reuniting her with a stylist synonymous with her years as co-creative director of Valentino, now led by Pierpaolo Piccioli, who also continues to work with Templer.<\/p>\n

Probably best known for her celebrity portraits in magazines such as Vanity Fair, Lacombe has photographed the likes of Meryl Streep, Mick Jagger, Andy Warhol, Leonardo DiCaprio, Julia Roberts and Martin Scorsese.<\/p>\n

She called Chiuri \u201cstrong, direct open and generous\u201d as a collaborator with \u201ca very clear idea about how women should be portrayed and looked at, which is a point of view that I share and understand.\u201d<\/p>\n

The spring ads are but one element in a wider project Dior calls \u201cThe Women Behind the Lens.\u201d<\/p>\n

In the lead-up to Chiuri\u2019s debut, Dior enlisted a number of female photographers to document fittings, the atelier and the backstage scene. These include Janette Beckman, Sophie Carre, Maripol and Chlo\u00e9 Le Drezen.<\/p>\n

Via<\/a>\u00a0WWD<\/p>\n","protected":false},"excerpt":{"rendered":"

Maria Grazia Chiuri kept her women-first policy for her first advertising for the French house – with Brigitte Lacombe behind the lens and twin models […]<\/p>\n","protected":false},"author":3,"featured_media":19818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[3746,3747,155,2859,1392,1391,3379],"class_list":["post-19812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-bell-twins","tag-brigitte-lacombe","tag-dior","tag-dior-duty-free-shopping","tag-may-bell","tag-ruth-bell","tag-spring-2017"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/19812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=19812"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/19812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/19818"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=19812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=19812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=19812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}