{"id":19922,"date":"2017-01-03T12:25:46","date_gmt":"2017-01-03T12:25:46","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=19922"},"modified":"2017-01-03T12:25:46","modified_gmt":"2017-01-03T12:25:46","slug":"hugo-boss-chills-new-iced-fragrance-millennial-man","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hugo-boss-chills-new-iced-fragrance-millennial-man\/","title":{"rendered":"Hugo Boss chills with new ICED fragrance for millennial man"},"content":{"rendered":"

Inspired by the legacy of HUGO Man, Hugo Boss\u00a0introduces HUGO ICED: a\u00a0powerful new fragrance designed to encourage ‘millennials to embrace the fresh potential\u00a0of every day.’<\/p>\n

<\/p>\n

A unique blend of invigorating icy ingredients, HUGO ICED comprises\u00a0the ultimate fusion to empower the wearer to take on the adventures of a daring and\u00a0expanding world. It creates unlimited opportunities for inspiring and life-changing\u00a0experiences, whilst evoking the uniquely bold and irreverent nature of HUGO.<\/p>\n

Step 1: Invigorating energy to seize the fresh potential of every day<\/strong>
\nSetting the benchmark high for a fulfilling day, HUGO ICED opens with bracing top\u00a0notes of invigorating iced mint which explode in a cool, cutting-edge fusion of\u00a0daring freshness to awaken and energise the body and spirit. This clean, crisp note\u00a0propels the mind into a sharp sense of focus and determination, inciting courage and\u00a0strength to tackle the challenges ahead, and embrace every opportunity.<\/p>\n

Step 2: Daring freshness to inspire confidence<\/strong>
\nA dynamic, multi-layered scent that continues to inspire confidence as it develops,\u00a0it\u2019s revitalising top notes interact with an innovative heart of wild tea \u2013 a potent and\u00a0exotic ingredient that embodies an ice-cold earthy frozen effect and a playful\u00a0juxtaposition of vibrant juniper alongside sub-zero bitter orange. Irresistibly lively, this\u00a0abundantly fresh accord evokes millennial intrepidness, delivering an additional boost of confidence to fuel the HUGO Man\u2019s non-conformist nature.<\/p>\n

Step 3: Confident masculinity to take a leap of faith<\/strong>
\nAn inherently masculine note of wild vetiver is brought to the fore in the deep and intense base, enhancing the cool effect and resulting in an uplifting feeling of calm.\u00a0This tenacious and transformative ingredient anchors the energetic scent to create\u00a0an unforgettably fresh and enterprising fragrance legacy. Every spray gives a\u00a0powerful boost of confidence that stops the wearer in their tracks and tells them today is the day, go for it: #YourTimeIsNow<\/p>\n

Captured in a new icy, metallic version of HUGO\u2019s iconic flask-shaped flacon \u2013 strong enough to enclose the potent fusion of cool and crisp ingredients within \u2013 HUGO ICED offers a source of invigorating energy, daring freshness and a boost of confidence when its needed most. A vivacious and stimulating new fragrance for an increasingly fast-paced world, it offers a generation of trailblazers and urban explorers an exhilarating new sensory experience that evokes the true essence of HUGO.<\/p>\n

\"\"

See more at www.hugoboss.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Inspired by the legacy of HUGO Man, Hugo Boss\u00a0introduces HUGO ICED: a\u00a0powerful new fragrance designed to encourage ‘millennials to embrace the fresh potential\u00a0of every day.’<\/p>\n","protected":false},"author":4,"featured_media":19925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[497,721,69,39,56,380,3764,3765,43],"class_list":["post-19922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-duty-free","tag-duty-free-shopping","tag-duty-free","tag-dutyfree","tag-fragrance","tag-hugo-boss","tag-hugo-iced","tag-hugo-man","tag-perfume"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/19922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=19922"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/19922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/19925"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=19922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=19922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=19922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}