{"id":20046,"date":"2017-01-05T10:33:59","date_gmt":"2017-01-05T10:33:59","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=20046"},"modified":"2017-01-05T10:33:59","modified_gmt":"2017-01-05T10:33:59","slug":"loreal-launches-kerastase-smart-hairbrush","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loreal-launches-kerastase-smart-hairbrush\/","title":{"rendered":"L\u2019Or\u00e9al launches K\u00e9rastase Smart Hairbrush"},"content":{"rendered":"

Developed by K\u00e9rastase with French wearable tech specialist\u00a0maker Withings, the brush is due out in mid-2017.<\/p>\n

L\u2019Or\u00e9al\u2019s push for connected beauty continues, with the introduction of a smart hairbrush from its K\u00e9rastase brand, reports WWD.<\/p>\n

The professional luxury hair-care label has just unveiled what it says is the world\u2019s first smart brush, created for maximum hair health, at the Consumer Electronics Show in Las Vegas, NV. Conceived with Withings, the French connected items maker, the brush scores hair quality and monitors the effects of various hair-care routines.<\/p>\n

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Called K\u00e9rastase Hair Coach Powered by Withings, it features sensors that collect data that is read by patent-pending signal analysis algorithms. An application linked to the brush provides further insights and customised product advice for consumers.<\/p>\n

The brush is said to minimise hair damage \u2014 including split ends and other breakage \u2014 created by forceful brushing. That\u2019s thanks to different sensors, such as a microphone that through sound can identify brushing patterns; cells measuring the force the brush applies to hair; an accelerometer and gyroscope to further analyze brushing patterns and count brush strokes, and conductivity sensors to note if the hair being brushed is wet or dry.<\/p>\n

All of the data culled through the sensors feeds via Wifi or Bluetooth to the mobile app, called UX, which also analyzes weather-related factors, such as humidity, temperature and UV levels.<\/p>\n

\u201cTechnology is transforming consumers\u2019 daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin,\u201d Guive Balooch, global vice president of L\u2019Or\u00e9al\u2019s research and innovation technology incubator, said in a statement.<\/p>\n

The incubator is a lab within the company focused on technology innovations. Withings developed the brush\u2019s hardware and K\u00e9rastase provided its professional hair-care expertise, and helped design the brush and its app. The brush will be available in select K\u00e9rastase hair salons and on the brand\u2019s Web site starting mid-2017 for less than $200, according to L\u2019Or\u00e9al.<\/p>\n

Early last year, the company entered the wearable territory with My UV Patch (see story<\/a>), a stretchable skin sensor under its skin-care brand La Roche-Posay. The patch is a free-of-charge service to consumers, aiming to educate them on the potential dangers of sun exposure.<\/p>\n

The ultra-thin, stretchable silicon patch serves as a sensor that can be placed anywhere on the body prone to sun damage. It\u2019s compatible with Android and iPhone technology.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Developed by K\u00e9rastase with French wearable tech specialist\u00a0maker Withings, the brush is due out in mid-2017.<\/p>\n","protected":false},"author":3,"featured_media":20048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[3793,69,1995,89,3792],"class_list":["post-20046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ces-2017","tag-duty-free","tag-kerastase","tag-loreal","tag-withings"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=20046"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/20048"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=20046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=20046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=20046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}