Luxury shoe brand Jimmy Choo casts\u00a0its spring-summer 2017 campaign against a vibrant backdrop to show off its stunning shoes, bags, eyewear and more…<\/p>\n
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The new season spotlights bold flora with models Kiki Willems and Lou Gaillot posing against colourful canvases. Photographed by Dan Jackson with set design by Shona Heath, the images juxtapose sleek shoe styles with a bold backdrop. For spring, the Jimmy Choo woman wears sexy sandals ranging from the floral embellished \u2018Lolita\u2019 to the denim \u2018Dillan\u2019. The campaign also includes a film (see below) where the canvases come to life in swirly patterns.<\/p>\n
\u201cI wanted the new campaign to portray the Jimmy Choo woman and man in the same environment,\u201d says the brand\u2019s creative director Sandra Choi. \u201cThe one- of-a-kind beauty found in nature was a key inspiration for the Spring Summer collection and how we need to pause in our busy lives to stop for a moment and marvel at the wonders we co-exist with. The oversized perspective of the set reinforces the extraordinarily mesmerising power of nature.\u201d<\/p>\n