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The House of R\u00e9my Martin, in partnership with Lagard\u00e8re Travel Retail, has opened its very first pop-up shop at Paris Charles De Gaulle Airport. From January to the end of February a large space of 29 square metres in Terminal 2E S4 is showcasing the R\u00e9my Martin and Louis XIII cognac brands.<\/p>\n
On entering the pop-up, the traveller will be facing the \u2018Opulence Revealed\u2019 table, a ground-breaking, multi-sensory and interactive tasting experience that will reveal the unique style of the House and the exceptional flavours of two iconic R\u00e9my Martin cognacs from the Cellar Master\u2019s Selection, which are exclusive to travel retail: Cellar n\u00b016 and Cellar n\u00b0 28.
\nConsumers are invited to nose and taste both these cognacs and also a selection of the many elements displayed on the central table, including flowers, fruit, nuts and spices, which are designed to stimulate their senses and enable them to identify the flavour profiles and aroma characteristics of each expression.<\/p>\n
This intimate experience will be brought to life through a detailed explanation by a trained ambassador of each of the steps of production, from the harvesting of the grapes in the Grande and Petite Champagne regions of France through distillation, maturation and, finally, blending.<\/p>\n
Sabine Fagan, Executive VP Purchasing, Lagard\u00e8re Travel Retail said: \u201cTravelling consumers have demonstrated a passion for unique and innovative brand experiences which allow them to engage directly with the suppliers of spirits that catch their eye, to taste them in a relaxed and informal setting, and to learn a little more about their heritage. An airport, where shoppers have a little time to dwell, is an ideal theatre in which to conduct such a performance and we are sure that the delightful R\u00e9my Martin pop-up will be a wonderful addition to the retail area.\u201d<\/p>\n
In addition to this exceptional tasting experience, travellers are able to discover other cognacs from the House of R\u00e9my Martin.<\/p>\n
Making a d\u00e9but appearance at a European airport is R\u00e9my Martin \u201cCarte Blanche \u00e0 Baptiste Loiseau\u201d, the first of a new collection of limited editions which embody the spirit of the House. Only 7,000 bottles of Carte Blanche n\u00b01 have been created, each one individually numbered.<\/p>\n
\u201cCarte Blanche \u00e0 Baptiste Loiseau\u201d won a Gold Award in the 2016 International Wine and Spirit Competition (IWSC), demonstrating the excellent quality of its blend.<\/p>\n
Starring alongside R\u00e9my Martin in the Paris airport pop-up is LOUIS XIII Cognac.<\/p>\n
Louis XIII is showcasing the first decanter of the new collection inspired by milestones in the history of LOUIS XIII. The first release, \u201cLOUIS XIII TIME COLLECTION: The Origin \u2013 1874\u201d, is a tribute to the date of the creation of LOUIS XIII.<\/p>\n
The handmade crystal decanter and its stopper are inspired by the first LOUIS XIII decanter made in 1874, itself inspired by a flask from the 16th century. This edition is presented in a metal case featuring a sleek woven texture, a modern reinterpretation of the wicker baskets in which the original bottles of LOUIS XIII were delivered.<\/p>\n
Fran\u00e7ois Van Aal, Regional Director EMEA, R\u00e9my Cointreau Global Travel Retail, commented: \u201cIn the cellars of R\u00e9my Martin we are blessed with excellent reserves of eaux-de-vie which offer our Cellar Master Baptiste Loiseau a thrilling range of blending opportunities. The pop-up at Paris CDG airport provides us with the perfect occasion to invite consumers to enjoy an intimate tasting and food pairing experience of some of the most extraordinary expressions to emerge from those cellars.\u201d<\/p>\n
The R\u00e9my Martin pop-up store at Paris CDG Terminal 2E \u2013 S4 is open every day in January and February from early morning until 2pm.<\/p>\n
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