{"id":20673,"date":"2017-01-25T16:25:47","date_gmt":"2017-01-25T16:25:47","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=20673"},"modified":"2019-01-23T10:39:26","modified_gmt":"2019-01-23T10:39:26","slug":"gucci-defines-masculinity-new-gucci-guilty-absolute-scent","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/gucci-defines-masculinity-new-gucci-guilty-absolute-scent\/","title":{"rendered":"Gucci defines masculinity with new Gucci Guilty Absolute scent"},"content":{"rendered":"

Gucci has unveiled a new edition of its best-selling Gucci Guilty fragrances – this time with a woody Cypress scent under the title Absolute…<\/p>\n

A new dawn has broken over Gucci Guilty. The fragrances convey the liberated message of #GuiltyNotGuilty: an attitude of feeling completely free. From this revolution a new scent is born. Created for a man who defines his own masculinity, Gucci introduces Gucci Guilty Absolute: a modern declaration of self expression and emancipated sexuality.<\/p>\n

Born out of a special collaboration between creative director Alessandro Michele and ma\u00eetre parfumeur Alberto Morillas, Gucci Guilty Absolute embodies the liberated man it is made for\u2014an innovative expression of a men\u2019s woody scent. The master perfumer and Alessandro Michele share the same approach to their craft: an unceasing passion to create, and an unflinching attitude to do so beyond the traditional rules of fashion and fragrance. Like Alessandro Michele\u2019s collections, there is a mix of messages behind the scent. A leather hero ingredient is an homage to the ultimate Gucci material; while the flacon is finished with details inspired by the codes of a refined lounge; the sensorial textures and colours of cigars and cognac.<\/p><\/blockquote>\n

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The Essence<\/strong>
\nAlberto Morillas lends his high artistic sensibility to Gucci Guilty Absolute. A renegade fragrance in the men\u2019s highly populated woody olfactory category, the scent breaks the mold of a traditional woody construction. To set it apart, the master perfumer created a particular blend with a structure that remains unchanged from the first time it is applied to the skin. To do this Alberto Morillas defined the scent with two leading notes, custom-mixing a Leather accord Woodleather\u2122 as a tribute to the House\u2019s leather-making roots, and a rare type of a common perfumery note, Goldenwood\u2122, a new natural extract of the Nootka Cypress. Discovering the ingredient under an old bell jar in the Royal Botanical Gardens\u2019 archive, Alberto Morillas selected it especially for Gucci Guilty Absolute. The resulting scent features ultra-dry woody notes with depth and complexity. Intensifying the fragrance\u2019s composition are three forms of Patchouli oils with sweet, dark and earthy character, and Vetiver, the fresh and earthy grass from woods.<\/p>\n

The Bottle<\/strong>
\nRituals and traditions from a masculine world, the textures and colours of cigars and cognacs inspire the bottle design. The smooth flask style lines of the original and best-selling Gucci Guilty fragrance take the same shape for Guilty Absolute, the flacon filled with an Absolute rich cognac-hued scent and finished with a shiny black cap. A tobacco military-coloured outer carton features black interlocking Gs.<\/p>\n

The Campaign<\/strong>
\nConveying the dreamy mood of the new Gucci Guilty campaign, Jared Leto\u2019s mirrored reflection is an enigmatic gaze. Captured by photographer Glen Luchford, the award-winning actor conveys a feeling of contemporary masculinity that spirals through the House: assured, individual and free-spirited. Jared Leto wears distinct tailoring and accents from the design lexicon of Alessandro Michele: a piped edged jacket, shirt with a folded neck-tie and decorative rings. Images and video of the bottle reprise the Gucci collections\u2019 style of mixing eras and aesthetics. The ornate setting reveals vintage apothecary bottles and bell jars, showing the elements of the fragrance in an unconventional way.<\/p>\n

Available in Europe & Americas duty-free from March 2017 and in Asia from April 2017.<\/strong><\/p>\n

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Gucci has unveiled a new edition of its best-selling Gucci Guilty fragrances – this time with a woody Cypress scent under the title Absolute…<\/p>\n","protected":false},"author":4,"featured_media":20676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[497,377,721,69,39,46,56,3927,43],"class_list":["post-20673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-airport-duty-free","tag-airport-shopping","tag-duty-free-shopping","tag-duty-free","tag-dutyfree","tag-fashion","tag-fragrance","tag-gucci-guilty-absolute","tag-perfume"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=20673"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/20676"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=20673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=20673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=20673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}