{"id":20946,"date":"2017-02-01T13:25:39","date_gmt":"2017-02-01T13:25:39","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=20946"},"modified":"2017-02-01T13:25:39","modified_gmt":"2017-02-01T13:25:39","slug":"lady-gaga-new-star-tiffanys-legendary-style-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lady-gaga-new-star-tiffanys-legendary-style-campaign\/","title":{"rendered":"Lady Gaga is the new star of Tiffany\u2019s Legendary Style campaign"},"content":{"rendered":"<p>Lady Gaga will feature\u00a0in a new Tiffany &amp; Co. campaign premiering at Super Bowl LI as the jeweller\u00a0debuts new fashion jewellery collection for Spring&#8230;<!--more--><\/p>\n<p>Tiffany &amp; Co. has announced that Lady Gaga will represent the Brand in its latest Legendary Style campaign, launching a new fashion jewellery collection, Tiffany HardWear. The campaign will premiere in a 60-second film to air during Super Bowl LI on Sunday, February 5, a first for the brand.<\/p>\n<p><iframe title=\"Tiffany &amp; Co. Teaser \u2014 Introducing Lady Gaga for Tiffany HardWear\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/37maRtY7D6Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Lady Gaga, a true New Yorker and style icon who is fiercely feminine and fearlessly original, is seen in the film speaking from the heart\u00a0&#8211; unscripted\u00a0&#8211; about her lifelong passion for the brand, and more importantly, about her own creative journey towards self-expression and empowerment.<\/p>\n<p>The subjects of the Legendary Style campaigns are women of confidence, beauty and substance, chosen for their intelligence and authenticity. Whether they are actors or artists, models or musicians, they are true originals and make their own rules\u00a0&#8211; and Lady Gaga personifies these ideals.<\/p>\n<p>\u201cIn New York, you&#8217;re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,\u201d said Lady Gaga. \u201cTo me, Tiffany represents timeless American jewelry.\u201d The new Tiffany HardWear collection featured in the campaign embodies the strength and spirit of the modern woman, imbued with the soul of New York. With its bold 18k gold and sterling silver pieces, Tiffany HardWear is a study in the purity of design. Inspired by a unisex bracelet from 1971 in the Tiffany Archives, Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants. Urban and elegant, Tiffany Hardwear is as strong as the woman who wears it.<\/p>\n<p>\u201cFor more than 180 years, the world\u2019s chicest women have chosen Tiffany jewelry as a powerful expression of who they are,\u201d said Caroline Naggiar, chief brand officer of Tiffany &amp; Co. \u201cThis campaign celebrates Tiffany\u2019s rich legacy and the modernity of Tiffany style. Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection.\u201d<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-680x1020.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-683x1024.jpg\" class=\"alignnone size-large wp-image-20948 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-20948\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga-680x1020.jpg 680w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-640x1024.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-188x300.jpg 188w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-768x1229.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-680x1088.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-640x1024.jpg\" class=\"alignnone size-large wp-image-20947 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 640px) 100vw, 640px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-20947\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-640x1024.jpg\" alt=\"\" width=\"640\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-640x1024.jpg 640w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-188x300.jpg 188w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-768x1229.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg-680x1088.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/Lady-Gaga-behind-the_4276-xlarge_trans_NvBQzQNjv4Bqwn1mkgyZnSVmIBRxKoKYX1xx60NfBz-O4wGhDX8n2Zg.jpg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-680x1020.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-683x1024.jpg\" class=\"alignnone size-large wp-image-20949 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-20949\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/gaga2-680x1020.jpg 680w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><\/a><\/p>\n<p>The campaign was creative directed by Tiffany\u2019s in-house team in partnership with Grace Coddington, and shot by David Sims. The 60-second film will be available Super Bowl Sunday on Tiffany.com, and campaign images will appear across print and digital channels throughout the spring.<\/p>\n<p>The Tiffany HardWear Collection will be available on <a href=\"http:\/\/www.tiffany.com\/\">http:\/\/www.tiffany.com\/ <\/a>beginning May 2 and in-store worldwide on April 28, with limited and exclusive pre-orders available in the U.S. beginning February 5.<\/p>\n<p>Images: Tiffany \/\u00a0Hanna Besirevic<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lady Gaga will feature\u00a0in a new Tiffany &amp; Co. campaign premiering at Super Bowl LI as the jeweller\u00a0debuts new fashion jewellery collection for Spring&#8230;<\/p>\n","protected":false},"author":3,"featured_media":20950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[3966,1558,2170,3967],"class_list":["post-20946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-lady-gaga","tag-tiffany","tag-tiffany-co","tag-tiffany-hardwear"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=20946"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/20946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/20950"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=20946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=20946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=20946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}