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Jason Wu will launch his first women\u2019s fragrance later this year as part of a licensing pact with Parlux Ltd.<\/p>\n
\u201cA glimpse\u201d of the new women\u2019s scent will be unveiled at Wu\u2019s fall ready-to-wear show at the St. Regis hotel during New York Fashion Week this week according to the company, reports WWD.<\/p>\n
The collaboration with Wu gives Parlux a boost in its determination to develop American designer fragrances. Its stable is headed now by a multitude of fragrances under the Vince Camuto and Kenneth Cole brands. Unlike some European companies, Parlux has always seen the Made in America label as an opportunity, noted Don Loftus, the company\u2019s president. The potential of this deal was clearly not lost on him. \u201cIt is such a pleasure working with Jason and his talented team on the development of his signature scent,\u201d he stated. \u201cThis is just the beginning of what we are sure will be a fruitful and exciting venture.\u201d<\/p>\n
While there has been nothing planned beyond fragrance, Loftus acknowledged that colour cosmetics and luxury products \u201ccould be a possibility\u201d in the future.<\/p>\n
Wu, who is marking his 10th anniversary in business, stated, \u201cthis has been an incredible personal experience and I am thrilled to be able to showcase my aesthetic as a signature fragrance.\u201d<\/p>\n
Wu is no stranger to the beauty world. He was involved in the marketing and creative development of Hugo Boss\u2019 Boss the Scent for Her fragrance (see story<\/a>) last year in his role as creative director of the design house\u2019s women\u2019s wear line.<\/p>\n