{"id":21127,"date":"2017-02-08T12:32:02","date_gmt":"2017-02-08T12:32:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=21127"},"modified":"2017-02-08T12:32:02","modified_gmt":"2017-02-08T12:32:02","slug":"aquascutum-reveals-taste-modern-decadence","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/aquascutum-reveals-taste-modern-decadence\/","title":{"rendered":"Aquascutum reveals a taste of modern decadence"},"content":{"rendered":"<p>Aquascutum&#8217;s new SS17 campaign was shot by photographer Ash Reynolds, who collaborates with the brand for\u00a0the third season running. <!--more--><\/p>\n<p>The campaign&#8217;s\u00a0film depicts two girls and a gent relaxing\u00a0in \u2018Salon 1851\u2019, a location dreamt up for the SS17 London Fashion Week presentation held at One Belgravia in September last year, dancing to music played on a gramophone and lounging on plush sofas and decadent furniture.<\/p>\n<p><iframe title=\"Aquascutum SS17 Campaign Video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TF1Lb-BzskI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The Helmut Newton-inspired set was designed by Thomas Bird, whose resume includes Dover Street Market, Dazed &amp; Confused, and British Vogue.<\/p>\n<p>The oversized floral arrangements were inspired by Nobuyoshi Araki prints, which also served as creative fuel for the womenswear prints in what is perhaps a nod to Araki\u2019s erotic art.<\/p>\n<p>Aquascutum has recently been sold by its Hong Kong-based owner, YGM Trading, to two unnamed Chinese buyers, in a deal worth \u00a397m.\u00a0The sale of the fashion retailer, which started in London in the 1850s, is likely to complete by March 2017, the <a href=\"http:\/\/www.bbc.co.uk\/news\/business-38404407\">BBC reports<\/a>. Its two acquirers, one of which is rumoured to be Chinese textile firm Shandong Ruyi, have made a down payment of $5m for exclusive rights.<\/p>\n<p>See the campaign images below:<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21128 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21128\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_6_076_F5_RGB-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-1024x666.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-300x195.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-768x499.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-680x442.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-1024x666.jpg\" class=\"alignnone size-large wp-image-21129 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21129\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-1024x666.jpg\" alt=\"\" width=\"1024\" height=\"666\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-1024x666.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-300x195.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-768x499.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780-680x442.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_7_046_F6_RGB-1200x780.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-683x1024.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-768x1152.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-680x1020.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-683x1024.jpg\" class=\"alignnone size-large wp-image-21130 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 683px) 100vw, 683px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21130\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-683x1024.jpg\" alt=\"\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-683x1024.jpg 683w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-200x300.jpg 200w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-768x1152.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200-680x1020.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_10_066_F8_RGB-800x1200.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21131 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21131\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_09_008_F9_RGB-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21132 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21132\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_2_130_F6_RGB-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21133 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21133\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/02\/161110_1_256_F4_RGB-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>See more at\u00a0<a href=\"http:\/\/www.aquascutum.com\/\">http:\/\/www.aquascutum.com\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquascutum&#8217;s new SS17 campaign was shot by photographer Ash Reynolds, who collaborates with the brand for\u00a0the third season running.<\/p>\n","protected":false},"author":3,"featured_media":21134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[3989,3990,694,46,805],"class_list":["post-21127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-aquascutum","tag-aquascutum-duty-free","tag-campaign","tag-fashion","tag-menswear"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=21127"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/21134"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=21127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=21127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=21127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}