{"id":21228,"date":"2017-02-10T15:09:04","date_gmt":"2017-02-10T15:09:04","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=21228"},"modified":"2017-02-10T15:09:04","modified_gmt":"2017-02-10T15:09:04","slug":"jameson-reveals-2017-st-patricks-day-limited-edition","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-reveals-2017-st-patricks-day-limited-edition\/","title":{"rendered":"Jameson reveals the 2017 St Patrick’s Day limited edition"},"content":{"rendered":"

Jameson Irish Whiskey has unveiled its sixth limited edition bottle ahead of the 2017 St. Patrick\u2019s Day festivities. The most recent in a series of collaborations with Irish artists, this year\u2019s bottle has been designed by Dublin-based designer and illustrator, Steve McCarthy.<\/p>\n

McCarthy\u2019s creative starting point came from the Jameson family motto Sine Metu \u2013 or without fear \u2013 which has been at the heart of the company since it was founded in 1780. He also took inspiration from a commonly used Irish saying that goes hand in hand with Sine Metu, \u2018to chance your arm\u2019.<\/p>\n

\"\"

Legend has it that in 1492, \u2018Black James\u2019 Butler and his men found themselves barricaded behind the door to St. Patrick\u2019s Cathedral in Dublin. On the other side was Gear\u00f3id Fitzgerald who, tired of the constant fighting between the clans, decided it was time to make peace.<\/p>\n

Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings \u2018to chance your arm\u2019.<\/p>\n

McCarthy has included some of the Irish capital\u2019s most recognisable monuments in his bold and colourful design, such as the Ha\u2019penny Bridge and Smithfield tower, and has also peppered the label with additional details that are reflective of his own knowledge of the city and sense of humour.<\/p>\n

https:\/\/youtu.be\/jk6mfC3icwo<\/a><\/p>\n

Commenting on the launch, Daniel Lundberg, Jameson Global Brand Director, said: \u201cOur limited edition Jameson bottle for 2017 keeps the spirit of John Jameson alive and celebrates a very Irish saying that dates back to the 15th century but is as relevant as ever today. As Jameson found when he established the Bow Street distillery in 1780, fearing less can help you reap rewards you never thought possible and we still proudly live by this ethos.\u201d<\/p>\n

He went on to say: \u201cSteve\u2019s design perfectly balances the rich heritage of Dublin with the modern design and Irish wit of Jameson, and we hope that Irish whiskey fans will be inspired by the bottle in their own St. Patrick\u2019s Day celebrations.\u201d<\/p>\n

The sixth limited edition (see previous editions story<\/a>) Jameson St. Patrick\u2019s Day bottling, will be available later this month from specialist retailers for a RRP of \u20ac30.00.<\/p>\n

See more at www.jamesonwhiskey.com<\/a><\/strong><\/p>\n

Photos: Jameson \/ Eoin Holland<\/p>\n","protected":false},"excerpt":{"rendered":"

Jameson Irish Whiskey has unveiled its sixth limited edition bottle ahead of the 2017 St. Patrick\u2019s Day festivities. The most recent in a series of […]<\/p>\n","protected":false},"author":3,"featured_media":21232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[482,409,2196,4002,777],"class_list":["post-21228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ari","tag-dublin-airport","tag-jameson-duty-free","tag-jameson-irish-whiskey","tag-the-loop-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=21228"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/21232"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=21228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=21228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=21228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}