Johnnie Walker Blue Label 2015 Limited Edition design Scotch whisky has been launched exclusively in\u00a0selected duty-free stores\u00a0around the world.<\/p>\n
Travellers can now purchase the new release from travel retail stores situated in airports in Korea, Singapore, China, UAE and the US.\u00a0The launch will be accompanied by in-store activations designed to \u201cimmerse\u201d travellers into the history behind the Johnnie Walker Blue Label brand.<\/p>\n
\u201cWe know that shoppers are looking for something special to take home from their travels, so the availability of this premium limited edition bottle delivers just that,\u201d commented Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East (GTME).<\/p>\n
\u201cIt is a very special version of one of the rarest blends of Johnnie Walker.\u00a0Making this product available in travel retail is continued demonstration of our commitment to a truly premium and differentiated offering in this channel.\u201d<\/p>\n
The limited edition bottle has not been packaged in a box, but carries a folding label detailing a multi-sensory journey of the blend.\u00a0It is said to offer tastes of rich fruit and chocolaty malt notes on the palate, leading to old oak woody notes and aromatic spice.<\/p>\n
\u201cJohnnie Walker Blue Label is the pinnacle blend for Johnnie Walker, so every year we want to showcase its rarity in a fresh and pioneering way,\u201d added Jim Beveridge, master blender for Johnnie Walker.<\/p>\n
\u201cThis year\u2019s route gives consumers a glimpse into the special liquid that lives within, with its outer beauty truly reflecting the rarity and complexity which this whisky holds.<\/p>\n
\u201cThe availability of this limited edition design in duty-free and travel retail\u00a0means that its charm can be enjoyed all over the globe.\u201d<\/p>\n
The Johnnie Walker Blue Label 2015 Limited Edition Design is available now for a limited period at an RRP of US$258.<\/p>\n