The model will replace Rosie Huntington-Whiteley as the new Moroccanoil beauty ambassador.<\/p>\n
Moroccanoil is itching to reach a new demographic \u2014 and has tapped Sara Sampaio to help.<\/p>\n
Portuguese-born Sampaio will succeed Rosie Huntington-Whiteley as the new Moroccanoil beauty ambassador. Huntington-Whiteley\u2019s two-year contract with the brand (see story<\/a>) as the face of its hair and body care has ended.<\/p>\n Sampaio, 25, will attend events on behalf of the brand, appear in print and digital advertising and brand collateral on moroccanoil.com<\/a> as well as in social media content on both Moroccanoil\u2019s channels and her own.<\/p>\n \u201cShe has gorgeous darker hair and beautiful olive skin,\u201d Carmen Tal, founder of Moroccanoil, said of Sampaio, calling her \u201ca universal beauty that can be identified in many parts of the world.\u201d<\/p>\n This makes her a very different choice, physically, from Huntington-Whiteley, who Tal said has \u201cmore textured, blonde, shorter [hair].\u201d<\/p>\n Tal continued: \u201cWe always think of hair product we\u2019re launching when [selecting a face]. A lot of products target more to that hair type \u2014 darker, thicker, shinier, more natural kind of hair \u2014 very different than what we did with Rosie. We try to get the best of both worlds.\u201d<\/p>\n