{"id":21698,"date":"2017-03-02T12:30:05","date_gmt":"2017-03-02T12:30:05","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=21698"},"modified":"2017-03-02T12:30:05","modified_gmt":"2017-03-02T12:30:05","slug":"sk-ii-joins-forces-influencer-chiara-ferragni-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sk-ii-joins-forces-influencer-chiara-ferragni-global-campaign\/","title":{"rendered":"SK-II joins forces with influencer Chiara Ferragni for global campaign"},"content":{"rendered":"<p>Skincare superbrand SK-II and Chiara Ferragni are joining forces. The influencer is one of four faces chosen by the brand to take part in the initiative, see more below&#8230;<\/p>\n<p><!--more--><\/p>\n<p>The Blonde Salad\u2019s Ferragni is one of four faces selected by SK-II to take part in a global campaign that begins today, \u201cFace the Wild \/ Face the Camera Extreme Expeditions.\u201d<\/p>\n<p>The brand partnered with National Geographic to create a series of four short films shot in extreme conditions, including the Yanbaru jungle in Okinawa, Japan; the active Ijen Volcano in Indonesia; the Anza Borrego Desert in California, and the Changbai Mountains in North East China, which has below-zero temperatures. Ferragni, along with Kasumi Arimura, a Japanese actress; Nini, a Chinese actress, and Lee Si-young, a Korean actress and national boxer, each travelled to one of these far-flung locales to \u201cput their skin to the test\u201d using SK-II\u2019s hero product, Facial Treatment Essence.<\/p>\n<p><iframe title=\"FULL STORY: Chiara Ferragni Face the Wild, Face the Camera \u0399 SK-II\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Nw8ZcHhdGR8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-300x176.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-768x451.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-680x400.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470.jpg\" class=\"alignnone size-full wp-image-21699 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-21699\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470.jpg\" alt=\"\" width=\"800\" height=\"470\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-300x176.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-768x451.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Desert_Chiara_1of5-Hero-800x470-680x400.jpg 680w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21700 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21700\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Dry-Mountain_Beauty_1of4Hero-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21701 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21701\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Ijen_Siyoung_1of2Wide-hero-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21702 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21702\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Beauty_Wide_Hero1of5-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-1024x683.jpg\" class=\"alignnone size-large wp-image-21703 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-21703\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800-680x453.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/03\/Yanbaru_Product_1Hero-1200x800.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/p>\n<p>Ferragni is the only influencer in the group \u2014 a clear indication of her global profile. She is one of a few influencers who have been able to gain worldwide appeal beyond their local markets.<\/p>\n<p>It\u2019s not the first time Ferragni is teaming with SK-II \u2014 she signed an annual contract last year that was renewed for 2017 \u2014 but her role has expanded. Previously, she was contracted by the brand in a more local capacity, she told WWD\u00a0in a phone interview from Milan, with the scope of work largely composed of social media posts or attending events.<\/p>\n<p>This is the first global initiative Ferragni is taking part in, though, and SKII is paying up.<\/p>\n<p>For her yearlong contract with the beauty brand, Ferragni is reportedly snagging a fee similar to what other top bloggers could get paid for exclusive, ambassadorship deals. SK-II declined to comment on how much it pays influencers, but a source close to the company said Ferragni could be making several hundred thousand dollars from the partnership. The same source confirmed the payout is less than $500,000, but considering the work involved \u2014 which is nearly the same as a local campaign except the content will be broadcast on a global scale \u2014 it\u2019s a significant amount of money.<\/p>\n<p>For example, Arielle Charnas of Something Navy reportedly inked a long-term ambassadorship deal with First Aid Beauty that\u2019s said to be about $300,000, but it limits the majority of her beauty content to photos and videos relating to that brand\u2019s product.<\/p>\n<p>Similarly, Song of Style\u2019s Aimee Song is a brand ambassador for Laura Mercier, Kristina Bazan for L\u2019Or\u00e9al and Ingrid Nilsen is for BareMinerals. While their payouts might be higher than Ferragni\u2019s with SK-II, the three are tied to contracts that contain varying levels of exclusivity. Terms differ by brand, but clauses bar them from mentioning or working with other beauty companies that are considered to be competitive. Bazan\u2019s is the most restrictive \u2014 but it\u2019s also the most lucrative. She renewed her seven-figure contract with L\u2019Or\u00e9al for the year, which gives her equal stature to the A-list celebrities and models who now hold the same title as the 23-year-old blogger.<\/p>\n<p>No such clauses are part of Ferragni\u2019s deal, though, because SKII doesn\u2019t demand exclusivity from the influencers with whom it partners.<\/p>\n<p>\u201cFor us it\u2019s very difficult to give exclusivity when working with a brand, especially a beauty brand,\u201d said Ferragni, who also collaborates with Yves Saint Laurent Beaut\u00e9, Pantene in the hair-care space and Chanel Beauty on a by-project basis. \u201cWhat worked is they [SKII] wanted me to be authentic. They want me to use my favourite products from SK-II\u2026[but] at the same time I don\u2019t have to say, \u2018I only use SK-II products and nothing else,\u2019 because that wouldn\u2019t be right. That\u2019s very important to me.\u201d<\/p>\n<p>This is markedly different from the approach SKII\u2019s peers have taken, Sandeep Seth, global marketing director at the brand, said. The reason is simple: SKII doesn\u2019t believe in \u201cexclusivity\u201d because it hinders authenticity.<\/p>\n<p>\u201cIf there are other brands and product they want to use, it\u2019s ok for us,\u201d Seth said.<\/p>\n<p>SK-II believes the strategy is yielding results.<\/p>\n<p>\u201cIt [influencers] connects us to the right target audience, but what we\u2019re seeing is it\u2019s also driving business. I can directly attribute it\u2026because of the high double-digit growth the brand is seeing now,\u201d Seth said, adding that the brand has shifted its marketing communication from a push to a pull model. Declining to reveal exact percentages, Seth said SK-II has dramatically decreased spend on traditional print and TV advertising in favor of pull-based media.<\/p>\n<p>Other influencer activations put forth by SK-II include \u201cBeauty Bound,\u201d a program that lives on YouTube that gives beauty content creators a platform to grow their reach. Ferragni is heading to Okinawa, Japan in mid-March to judge a challenge in the season two finale of \u201cBeauty Bound,\u201d which will name Asia\u2019s Next Top Beauty Creator. \u201cBeauty Circle\u201d is another initiative that works with influencers at local and global levels to drive social media conversation.<\/p>\n<p>Cate Blanchett remains the brand\u2019s most high-profile global brand ambassador \u2014 a role she\u2019s held for more than 14 years \u2014 in addition to a handful of local ambassadors hailing from markets including Indonesia, Thailand and Singapore.<\/p>\n<p>When asked if the brand would consider working with an influencer in the same capacity it does an A-list actress such as Blanchett, Seth alluded to a blurring of lines taking shape. Today, bloggers are starting to wield the same \u2014 if not more, in many cases \u2014 influence than celebrities, and this is reflected in a marketing strategy for SK-II that has radically shifted in favour of influencer-based marketing.<\/p>\n<p>\u201cI don\u2019t know what it means to name them [a global ambassador anymore],\u201d he said. \u201cBut with Chiara \u2014 the way we\u2019re using Chiara is [like] a global ambassador\u2026[even though we\u2019ve] never officially named an influencer a global ambassador.\u201d<\/p>\n<p>Source: WWD \/ Images SK-II<\/p>\n<p>SK-II&#8217;s signature ingredient Pitera has the ability to maintain crystal clear skin against stressful and harsh conditions that may damage your skin. Learn about how Pitera helps her skin survive: <a class=\"yt-uix-servicelink \" href=\"https:\/\/goo.gl\/ypO3FF\" target=\"_blank\" rel=\"nofollow noopener\" data-target-new-window=\"True\" data-url=\"https:\/\/goo.gl\/ypO3FF\" data-servicelink=\"CC8Q6TgYACITCPHrwcPnt9ICFQ3kFgodpLgEhSj4HQ\">https:\/\/goo.gl\/ypO3FF<\/a><\/p>\n<p>SK-II working together with National Geographic put 4 celebrities to 4 of the most extreme corners of the earth to put their skin to one of the toughest tests. Watch all 4 videos: <a class=\"yt-uix-servicelink \" href=\"https:\/\/goo.gl\/iC6AHP\" target=\"_blank\" rel=\"nofollow noopener\" data-target-new-window=\"True\" data-url=\"https:\/\/goo.gl\/iC6AHP\" data-servicelink=\"CC8Q6TgYACITCPHrwcPnt9ICFQ3kFgodpLgEhSj4HQ\">https:\/\/goo.gl\/iC6AHP<\/a><\/p>\n<p>Discover other SK-II skin care products:<br \/>\n<a class=\"yt-uix-servicelink \" href=\"https:\/\/goo.gl\/DtZHn2\" target=\"_blank\" rel=\"nofollow noopener\" data-target-new-window=\"True\" data-url=\"https:\/\/goo.gl\/DtZHn2\" data-servicelink=\"CC8Q6TgYACITCPHrwcPnt9ICFQ3kFgodpLgEhSj4HQ\">https:\/\/goo.gl\/DtZHn2<\/a><\/p>\n<p>\u2014<\/p>\n<p><em><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo.jpg\"><img decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo-300x154.jpg\" data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo-300x154.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo.jpg 380w\" class=\"alignleft wp-image-6111 size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" sizes=\"(max-width: 300px) 100vw, 300px\"    data-pagespeed-url-hash=\"1650853751\"  \/><noscript><img decoding=\"async\" class=\"alignleft wp-image-6111 size-medium\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo-300x154.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo-300x154.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/07\/DFH-weblogo.jpg 380w\" width=\"300\" height=\"154\" data-pagespeed-url-hash=\"1650853751\"><\/noscript><\/a><\/strong><\/em><\/p>\n<p><em><strong>Flying soon? Don\u2019t forget to match your trip to the shopping along your whole route with our Duty Free Hunter service. Fast &amp; free we can show your where to shop for the latest products, best deals and exclusive events in airports and on airlines worldwide.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>The ultimate resource for the global shopper \u2013 try now at <a href=\"https:\/\/www.dutyfreehunter.com\/\">www.dutyfreehunter.com<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skincare superbrand SK-II and Chiara Ferragni are joining forces. The influencer is one of four faces chosen by the brand to take part in the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2260,721,4073,4074,4076,4075,3537,4070,4071,92,4072],"class_list":["post-21698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-chiara-ferragni","tag-duty-free-shopping","tag-influencer-marketing","tag-kasumi-arimura","tag-lee-si-young","tag-nini","tag-sk-ii-duty-free","tag-skii","tag-skii-duty-free","tag-skincare","tag-the-blonde-salad"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=21698"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/21704"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=21698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=21698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=21698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}