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Inspired by an urban dreamscape with street-style influence, Furla\u2019s Pre-Fall Autumn Winter 2015\/16 collection will be available for travel retail locations from May 2015. The company continues to switch from a product-focus to a lifestyle-focus, with products tailored to consumers\u2019 needs and wants.\u00a0 The collection includes lines, such as Piper and Candy styles, which will be carried forward to the main AW 2015\/16 offer.<\/p>\n
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For 2015, the collection introduces a more utilitarian look with functional pockets and embellishments reflecting a military, work and sport \u201cuniform\u201d theme. At the same time, soft, charming shapes reflect feminity and playfulness, while Furla\u2019s in-house graffiti designs are rich in colour and energy, emphasising the link between the brand , contemporary art and design world.<\/p>\n
The colour palette is broad, fresh and bold at the same time. Summery feelings are awakened by pink shades mixed together with classic, timeless tones of military greens and denim blues: Indaco and Salvia. Neon fluorescent tones are linked with the\u00a0 \u201cgraffiti\u201d style while rust colour balances the mood of the urban dreamscape.<\/p>\n
The collection sees a focus on Furla\u2019s best sellers, such as the \u201cMetropolis Furla bag\u201d with new colours and materials along with the introduction of a fun Graffiti line and new shapes including an expanded mini-bag assortment and a wonderful addition to the Icon line: \u201cDolce Vita Furla bag\u201d.<\/p>\n
Once again, Furla shows its ingenuity and innovation with the introduction of an exclusive and revolutionary technique called Termonastratura and Termosaldatura \u2013 a new technical process enabling materials and colours to be combined without stitching using heat bonding. More often found in ready-to-wear, this technique allows Furla to introduce new dynamic and innovative fashion patterns and designs that place the brand on a level of its own. The new \u201cStella Furla bag\u201d tote and \u201cMetropolis Furla bag\u201d cross-body perfectly demonstrate how this technique can create a completely different and authentic look.<\/p>\n
Across the collection, consumers will see improvements to quality and construction designed to further elevate the brand, build positive consumer awareness and satisfaction. Popular shapes such as the tote see an evolution in styling while all shoulder straps are now adjustable with five holes.\u00a0 Elevated hardware details include zipper pulls with metallic end-caps, handle attachments and new colourways for some styles.<\/p>\n
New and improved leathers are also introduced including Folk, a smooth leather with shiny affect used to accent the new \u201cDolce Vita Furla Bag\u201d icon line; Monet, a new offer in the opening price range similar to Cervo in texture; Mistral, an elevated smooth and soft leather with a soft sheen; and Suede, a natural material with high aesthetics and wonderful texture.<\/p>\n
The Graffiti collection is rich in colour and energy, emphasizing Furla\u2019s inspiration from the art world. Cartoon style graphics decorate \u201cCandy Furla bags\u201d and Mini Cross-Body styles\u00a0 with neon fluorescent tones to reflect \u2018street-style\u2019.<\/p>\n
Icon bags remain vital to the Furla DNA and for Pre- Fall 2015 the \u201cDolce Vita Furla bag\u201d resonates with its graphic, linea design, functional silhouettes including totes and crossbody, and colourways based on both the fall\/winter palette contrasted with black\/white options.\u00a0 Icon line \u201cAlice Furla bag\u201d is also back for Pre-Fall with a focus on the small top handle.<\/p>\n
The Dome shape has quickly become a Furla favourite and the new \u201cDandy Furla bag\u201d is a\u00a0elegant and sophisticated version using Mistral. Metal detailing gives the bag a precious look.<\/p>\n
Other new styles in Monet leather have distinct design details such as curved stitching, rounded hardware and come in essential silhouettes such as satchel, tote, mini tote and mini cross-body with adjustable straps and zip top closures<\/p>\n
Mini-bags have a new statement \u201cSpy Furla Backpack\u201d, continuing the popular trend from the summer and offered in a wide range of colours. The offer also sees new drawstrings in a variety of sizes<\/p>\n
Within the all-important small leather-goods section there is a new emphasis on Mini-Bags with improved internal and external construction quality and a focus on functionality. All styles are offered in a wide colour assortment with new styles including a XL Bifold with external zip pocket, a Mini Bag with internal pouches and a Mini Bag with detachable strap.<\/p>\n
Check out all your airport\u00a0duty free & luxury\u00a0shopping options on Duty Free Hunter<\/a> – match your trip to your shopping\u00a0<\/strong><\/p>\n