{"id":21953,"date":"2017-03-09T16:13:12","date_gmt":"2017-03-09T16:13:12","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=21953"},"modified":"2017-03-09T16:13:12","modified_gmt":"2017-03-09T16:13:12","slug":"jameson-st-patricks-day-special-edition-launches-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-st-patricks-day-special-edition-launches-duty-free\/","title":{"rendered":"Jameson St Patrick’s Day special edition launches in duty-free"},"content":{"rendered":"

Jameson\u2019s annual St. Patrick\u2019s Day limited edition is making appearances in duty-free stores with a series of engaging in-airport activities including tastings, games and competitions set to encourage travellers to learn about the history of Jameson.
\nAs seen on Duty Free Hunter last month (see story<\/a>) this year\u2019s limited edition bottle artwork, created exclusively by Dublin-based designer Steve McCarthy, is inspired by an iconic local saying: \u2018to chance your arm\u2019. The saying stems from an historic feud in 1492 between Earl of Ormand James Butler and Earl of Kildare Gerald Fitzgerald. Tired of the clan fighting, when Fitzgerald found Butler barricaded in a room, he cut a hole in the door and extended his hand through the gap as a token of friendship. Butler shook Fitzgerald\u2019s hand and the long standing feud came to an end \u2013 giving Dublin the famous saying still used today.<\/p>\n

\u201cSt. Patrick\u2019s Day is a key sales period in duty-free and travel retail and we will be marking the occasion through themed in-airport activity that highlights Jameson\u2019s heritage. Activities for travellers will play on elements of the iconic tale, bringing to life the story behind this year\u2019s limited edition.\u201d \u2013 Michael Wilson, Brand Manager, Pernod Ricard Travel Retail EMEA.<\/p>\n

Visitors to Dublin Airport<\/a> will have an opportunity to \u201cchance their arm\u201d at The Loop Duty Free<\/a> and win prizes in a promotion until the end of March 2017. Meanwhile at Amsterdam<\/a> and Frankfurt<\/a> Airports, Pernod Ricard Travel Retail EMEA has recreated the \u201cdoor\u201d from the legendary tale, allowing customers to reach inside to pick from a selection of prize winning cards. Tastings of the Jameson range will also take place at London Heathrow<\/a> Terminal 2 until 3rd April 2017.<\/p>\n

Jameson St Patrick\u2019s Day 2017 Limited Edition bottle is now available worldwide in major domestic and Travel Retailers. <\/strong><\/p>\n

See more at\u00a0https:\/\/www.jamesonwhiskey.com\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Jameson\u2019s annual St. Patrick\u2019s Day limited edition is making appearances in duty-free stores with a series of engaging in-airport activities including tastings, games and competitions […]<\/p>\n","protected":false},"author":3,"featured_media":21232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477],"tags":[1367,409,1385,2196,4002,1075,1767,777,3970,273],"class_list":["post-21953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","tag-amsterdam-schiphol","tag-dublin-airport","tag-heinemann-duty-free","tag-jameson-duty-free","tag-jameson-irish-whiskey","tag-london-heathrow","tag-st-patricks-day","tag-the-loop-duty-free","tag-the-loop-duty-free-new-zealand","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=21953"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/21953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/21232"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=21953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=21953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=21953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}