Stolichnaya Vodka has unveiled its first commercial in seven years as part of the brand\u2019s multimedia marketing campaign, The Vodka.<\/p>\n
\nThe new television spot uses a \u201cvisually stunning\u201d montage to celebrate the heritage of Stoli.<\/p>\n
The 30-second advertisement will run on TV during live sports and late night in target markets with national digital distribution to include sports and lifestyle properties and premium full-episode players.<\/p>\n
\u201cAs part of our largest multimedia campaign to-date, we are excited to launch this television campaign to drive awareness and connect with millions of millennial consumers,\u201d said Russell Pareti, US brand director, Stoli Vodka. \u201cThis is the first time we\u2019re advertising our birth year, 1938, and while we\u2019re an authentic, storied brand, this spot displays Stoli\u2019s spirit and contagious energy.\u201d<\/p>\n
\u201cAfter increasing sales in 2015 and 2016, we are cementing our position as one of the only mature brands in our category with The Vodka advertisement,\u201d added Stoli Group USA president and CEO, Patrick Piana. \u201cThe campaign overall will be an accelerator for the Stoli brand and will contribute to extending our growth in 2017.\u201d<\/p>\n
\u201cFrom its international roots to its award-winning recipe and classic bottle, Stoli is iconic,\u201d said Neel Williams, creative director, The Martin Agency. \u201cFew brands can claim to be THE in their category, but Stoli has the birth right and confidence to do it.\u201d<\/p>\n
Check out the new ad here…<\/p>\n
https:\/\/youtu.be\/AOe5FqyWJ44<\/p>\n","protected":false},"excerpt":{"rendered":"
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