{"id":22545,"date":"2017-03-28T13:12:42","date_gmt":"2017-03-28T13:12:42","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=22545"},"modified":"2017-03-28T13:12:42","modified_gmt":"2017-03-28T13:12:42","slug":"shiseido-brings-beauty-self-defence-travellers-paris-cdg","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/shiseido-brings-beauty-self-defence-travellers-paris-cdg\/","title":{"rendered":"Shiseido brings The Beauty of Self Defence to travellers at Paris CDG"},"content":{"rendered":"

Shiseido Travel Retail has teamed up with Lagard\u00e8re Travel Retail to\u00a0launch a global animation promoting Shiseido Ultimune Power Infusing Concentrate at Paris-Charles\u00a0de Gaulle (CDG)<\/a> Airport. The pop-up store, featuring vibrant splashes of red and strong digital\u00a0elements, is located at CDG Terminal 2E (Gates M) and runs from 8 March to 10 April.<\/p>\n


\nThis Spring\/Summer 2017, Shiseido<\/a> has unveiled a new campaign for Ultimune with the tagline,\u00a0\u2018The Beauty of Self-Defence\u2019, highlighting the product\u2019s ability to strengthen the skin\u2019s natural\u00a0powers of defence. The campaign\u2019s key visual expresses the Shiseido woman\u2019s inner self through\u00a0Japanese ink painting, with the vivid red ink colour representing personal vitality.<\/p>\n

To bring this artistic visual medium to life, Shiseido has created two digital technology experiences\u00a0\u2013 The Mirror and the iPad digital portrait app \u2013 to drive consumer engagement and attract footfall\u00a0to the 29 sq m pop-up space.<\/p>\n

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The Mirror is a motion-sensing interactive traffic-stopper designed to help consumers visualise their\u00a0inner strength and beauty using the Japanese ink that is characteristic of the campaign. As they\u00a0move their arms in front of the digital screen, an Ultimune bottle opens and its essence \u2013 their inner\u00a0beauty as symbolised by a red ink \u2018aura\u2019 \u2013 escapes, surrounding them and strengthening them with\u00a0each movement.<\/p>\n

Consumers are then invited by Shiseido beauty consultants to the iPad digital portrait booth where\u00a0they can use the app to capture an artistic impression of themselves. This image is printed on a\u00a0postcard which consumers get to keep, and sent to them via email for easy sharing on social media\u00a0with the campaign hashtag #MOSTPOWERFULYOU.<\/p>\n

The pop-up space comes with a private seating area where consumers can discover products from the Shiseido skincare bar\u00a0The pop-up space features semi-enclosed zones to give consumers a sense of privacy, while\u00a0maintaining 360\u00b0 visibility and an accessible feel. Here, consumers receive personalised service\u00a0from the beauty consultants and discover a range of Shiseido products, including key skincare lines, new make-up launches and the Ever Bloom fragrance. Also available are a selection of travel retail\u00a0exclusives, such as Ultimune Face & Eyes set, Bio-Performance LiftDynamic Program and Glow\u00a0Revival Program, as well as Benefiance WrinkleResist24 Anti-Wrinkle Experts set. Customers who\u00a0purchase a minimum of two products including one from the Ultimune line will receive an exclusive\u00a0set of Shiseido miniatures as a gift-with-purchase.<\/p>\n

The campaign is being supported by a comprehensive omnichannel marketing strategy that includes\u00a0online amplification on leading social and mobile media platforms to drive footfall to the pop-up\u00a0store. Each touchpoint is tailored to maximise engagement with global shoppers and millennials,\u00a0from pre-departure to post-departure.<\/p>\n

See more at\u00a0http:\/\/www.parisaeroport.fr\/en\/passengers\/shops\/duty-free#<\/a><\/strong><\/p>\n

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\u2014<\/p>\n

Flying soon? Don\u2019t forget to match your trip to the shopping along your whole route with our Duty Free Hunter service. Fast & free we can show your where to shop for the latest products, best deals and exclusive events in airports and on airlines worldwide.<\/strong><\/em><\/p>\n

 <\/p>\n

The ultimate resource for the global shopper \u2013 try now at www.dutyfreehunter.com<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Shiseido Travel Retail has teamed up with Lagard\u00e8re Travel Retail to\u00a0launch a global animation promoting Shiseido Ultimune Power Infusing Concentrate at Paris-Charles\u00a0de Gaulle (CDG) Airport. […]<\/p>\n","protected":false},"author":4,"featured_media":22554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477],"tags":[45,4252,713,44,4253,4249,586,473,4250,4251],"class_list":["post-22545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","tag-beauty","tag-bio-performance-liftdynamic-program","tag-cdg","tag-cosmetics","tag-glow-revival-program","tag-lagardere","tag-paris-charles-de-gaulle","tag-shiseido","tag-the-beauty-of-self-defense","tag-ultimune-face-eyes-set"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=22545"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/22554"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=22545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=22545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=22545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}