{"id":22723,"date":"2017-04-10T10:55:38","date_gmt":"2017-04-10T10:55:38","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=22723"},"modified":"2017-04-10T10:55:38","modified_gmt":"2017-04-10T10:55:38","slug":"tiffany-co-introduces-lady-gaga-hardwear-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/tiffany-co-introduces-lady-gaga-hardwear-campaign\/","title":{"rendered":"Tiffany & Co. introduces Lady Gaga HardWear campaign"},"content":{"rendered":"

A new set of campaign images as Lady Gaga lends her famous looks to a new Tiffany & Co. campaign.<\/p>\n

<\/p>\n

In a continuation of its Legendary Style campaign with Lady Gaga, which premiered in the U.S. at Super Bowl LI, Tiffany & Co. today unveiled print advertising and a short film featuring the star, showcasing the House\u2019s new fashion jewellery collection, Tiffany HardWear.<\/p>\n

The stunning advertisements feature classic black and white images of Lady Gaga alongside colour portraits of her against the iconic Tiffany Blue\u00ae backdrop. The corresponding film features Lady Gaga speaking\u2014unscripted\u2014about her lifelong passion for the brand, and more importantly, about her own creative journey towards self-expression and empowerment. The campaign highlights the Tiffany HardWear graduated link necklace, triple drop earrings and wrap bracelet in 18k gold.<\/p>\n

\u201cI love Tiffany HardWear because it\u2019s different and elegant\u2014but it\u2019s not what you would expect of elegance. That\u2019s like me I think\u2014I\u2019m a bit different,\u201d said Lady Gaga. \u201cTo me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.\u201d<\/p>\n

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The subjects of the Legendary Style campaigns are women of confidence, beauty and substance, chosen for their intelligence and authenticity. Whether they are actors or artists, models or musicians, they are true originals and make their own rules\u2014and Lady Gaga personifies these ideals.<\/p>\n

\u201cLady Gaga is a true New Yorker and style icon who is fiercely feminine and fearlessly authentic \u2013 with a genuine and lifelong affinity for Tiffany \u2013 and the feeling is mutual,\u201d said Caroline Naggiar, chief brand officer of Tiffany & Co. \u201cAn important artist in pursuit of originality and creativity, Gaga personifies our new fashion jewellery collection, Tiffany HardWear.\u201d<\/p>\n

The new Tiffany HardWear collection presented in the campaign embodies the strength and spirit of the modern woman, imbued with the soul of New York. With its bold 18k gold and sterling silver pieces, Tiffany HardWear is a study in the purity of design. Inspired by an archival unisex bracelet designed in 1971, Tiffany HardWear builds on this design to include earrings, rings, necklaces and pendants. Urban and elegant, it is as strong as the woman who wears it.<\/p>\n

The Tiffany HardWear Collection will be available on Tiffany.com beginning May 2 and in-store worldwide on April 28. Both the print campaign and film will appear across print and digital channels throughout the Spring. Starting April 5, exclusive behind-the-scenes footage of the campaign will be available to view on www.tiffany.com\/collections\/tiffany-hardwear\/explore<\/a><\/p>\n

To view the campaign, go to www.YouTube.com\/OfficialTiffanyandCo<\/a><\/p>\n

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 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A new set of campaign images as Lady Gaga lends her famous looks to a new Tiffany & Co. campaign.<\/p>\n","protected":false},"author":4,"featured_media":22724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[497,377,107,325,3966,2170,3129,3967],"class_list":["post-22723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-duty-free","tag-airport-shopping","tag-jewellery","tag-jewelry","tag-lady-gaga","tag-tiffany-co","tag-tiffany-duty-free","tag-tiffany-hardwear"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=22723"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/22724"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=22723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=22723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=22723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}