{"id":22735,"date":"2017-04-10T10:43:00","date_gmt":"2017-04-10T10:43:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=22735"},"modified":"2017-04-10T10:43:00","modified_gmt":"2017-04-10T10:43:00","slug":"slane-irish-whiskey-makes-exclusive-duty-free-debut-loop","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/slane-irish-whiskey-makes-exclusive-duty-free-debut-loop\/","title":{"rendered":"Slane Irish Whiskey makes exclusive duty-free debut with The Loop"},"content":{"rendered":"

Brown-Forman has partnered with Aer Rianta International (ARI) for the global launch of Slane Irish Whiskey, the brand it acquired in 2015.<\/p>\n


\nShoppers at The Irish Whiskey Collection at Dublin<\/a> and Cork<\/a> International Airports will be the first to taste the new Slane expression, where it will be exclusively available until 30 April.<\/p>\n

The first expression from the brand \u2013 produced using third-party liquid \u2013 is a triple-cask expression produced using virgin, seasoned and Sherry casks. The method is said to impart a more complex and robust flavour than traditional Irish whiskeys.<\/p>\n

After the exclusive launch at ARI\u2019s The Irish Whiskey Collection, Slane will be available in the on- and off-trade across Ireland and then in the UK, Australia and the US in the summer.<\/p>\n

Brown-Forman acquired the Slane brand in June 2015 and broke ground on a new distillery in the grounds of Slane Castle the following September. Whiskey production at the site is due to start later this summer.<\/p>\n

\u201cSlane Irish Whiskey is an exciting addition to the robust collection of whiskies available in the Brown-Forman Global Travel Retail portfolio,\u201d said Marshall Farrer, Brown-Forman GTR managing director.<\/p>\n

\u201cIt fills the important Irish whiskey niche for us and will be a worthy companion to the Brown-Forman Whiskey line-up that includes such global favourites as Jack Daniel\u2019s Tennessee Whiskey and Woodford Reserve Bourbon.\u201d<\/p>\n

Neeson, ARI\u2019s global buying director, added: \u201cWe are delighted to partner with Brown-Forman GTR on this world exclusive. The Irish Whiskey Collection is renowned for having the broadest range of Irish whiskey in airport retail and Slane Whiskey is a very welcome addition to our market leading portfolio.<\/p>\n

\u201cHaving tasted Slane Whiskey and learned about its unique heritage I\u2019ve no doubt that our legions of whiskey loving customers will be very keen to try this new exclusive. As a committed whiskey aficionado I firmly believe that premium Irish whiskies such as Slane Whiskey can stand proudly on shelf with any of the best whisk(e)y brands worldwide and I look forward to a long and successful partnership.\u201d<\/p>\n

\"\"

See more at\u00a0https:\/\/www.theloop.ie\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Brown-Forman has partnered with Aer Rianta International (ARI) for the global launch of Slane Irish Whiskey, the brand it acquired in 2015.<\/p>\n","protected":false},"author":4,"featured_media":22738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477],"tags":[4288,482,1714,4286,4285,721,69,39,293,215,4287,708,4289],"class_list":["post-22735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","tag-aer-rianta-international","tag-ari","tag-australia","tag-cork-international-airports","tag-dublin-international-airport","tag-duty-free-shopping","tag-duty-free","tag-dutyfree","tag-ireland","tag-irish-whiskey","tag-slane-irish-whiskey","tag-uk","tag-us"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=22735"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/22735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/22738"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=22735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=22735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=22735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}