In a creative partnership with the storied American fashion house, Coach, Inc. and Coach Creative Director, Stuart Vevers, James Franco is announced as the face of Coach For Men, the new fragrance launching in September.<\/p>\n
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An actor, director, writer, artist and philanthropist, James Franco embodies the creativity, confidence, curiosity and innate style of the Coach Guy. He is dynamic, daring, magnetic and multifaceted. He is defined by harmonious dualities: rugged yet refined, fearless and brave yet thoughtful and grounded. He has a rebellious spirit\u2014and it\u2019s perfectly fitting that he once played James Dean.<\/p>\n
\u201cJames is the quintessential-cool Coach guy. He\u2019s handsome, there\u2019s a bit of danger and he\u2019s thoughtful and challenging, energetic and prolific,\u201d Stuart Vevers said. \u201cHe represents so many of the references I\u2019ve used at Coach\u2014references of American style that resonate around the world.\u201d<\/p>\n
\u201cCreativity is the way I engage with life. It\u2019s the way I engage with other people and communicate, and it\u2019s really the way I find meaning in life,\u201d said James Franco. \u201cI enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.\u201d<\/p>\n
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Release from Tilly @ Essential<\/p>\n","protected":false},"excerpt":{"rendered":"
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