Greenall\u2019s gin has unveiled its first duty-free exclusive edition. This botanicals-laced expression is named Greenall\u2019s Extra Reserve and is now available at World Duty Free stores in the UK.<\/p>\n
\nThe new premium expression is a classic London Dry Gin, based on the original Greenall\u2019s recipe.<\/p>\n
Greenall\u2019s Extra Reserve uses the new Greenall\u2019s The Original bottle, which recently underwent a packaging redesign.<\/p>\n
The recipe for this gin builds on the citrus element in Greenall\u2019s The Original, via the addition of \u201cexotic\u201d citrus botanicals, including sweet Moroccan orange, Turkish grapefruit and Spanish lemon.<\/p>\n
\u201cGreenall\u2019s has proved to be a huge success for World Duty Free since we introduced the brand 18 months ago,\u201d said Nigel Sandals, World Duty Free\u2019s liquor category UK buying manager.<\/p>\n
\u201cWe are delighted to launch Greenall\u2019s Extra Reserve, which looks and tastes superb in all our stores in the 21 airports in which we operate across the UK. It has real integrity as a travel retail exclusive and initial sales suggest that it is going to prove very popular with our customers.\u201d<\/p>\n
Lizzy Johnson, planning & innovation director at Quintessential Brands, added: \u201cWe\u2019re very proud of our new Greenall\u2019s Extra Reserve. The distinctive packaging and stand out back label showcase the citrus fruits in this exclusive new expression and the ten botanicals deliver a wonderfully balanced and smooth taste, with sweet orange notes coming to the fore.\u201d<\/p>\n
Greenall\u2019s Extra Reserve is available in World Duty Free<\/a>\u2019s UK stores at the RRP of \u00a315.49 for a 70cl bottle and \u20ac19.90 for 1 litre bottle. It will roll out throughout other leading Travel Retail operators during 2017.<\/p>\n