{"id":24374,"date":"2017-06-09T09:17:26","date_gmt":"2017-06-09T08:17:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=24374"},"modified":"2019-01-23T10:39:22","modified_gmt":"2019-01-23T10:39:22","slug":"made-precision-hennessy-paradis-imperial-launches-global-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/made-precision-hennessy-paradis-imperial-launches-global-campaign\/","title":{"rendered":"Made in Precision: Hennessy Paradis Imperial launches global campaign"},"content":{"rendered":"

LVMH-owned Cognac brand Hennessy celebrates it’s ultra premium Paradis Imperial expression\u00a0in a new\u00a0global campaign highlighting\u00a0the master blender’s art.<\/p>\n

The “Made in Precision” campaign highlights the master blenders\u2019s \u201cart of selection\u201d – The campaign highlights the \u201cextreme\u201d levels of precision and expertise that go into making Hennessy<\/a> Paradis Imperial. The master blender\u2019s \u201cart of selection\u201d is illustrated through a trio of images made using photography and data capturing.<\/p>\n

\"\"

Crafted using a selection of Hennessy\u2019s finest eaux-de-vie, the expression is described as having notes of \u201cjasmine and orange blossom\u201d with a \u201csubtle smokiness\u201d.<\/p>\n

Its golden hue colour is said to be lighter than that of traditional Cognacs, due to the use of mature oak casks, which have few tannins.<\/p>\n

\"\"

In comparison to other expressions in the brand\u2019s portfolio, the number of eaux-de-vie with the potential to one day become Paradis Imperial are slim: only 10 out of 10,000 will make the cut.<\/p>\n

Yann Fillioux, 7th generation master blender, said: \u201cMy predecessors were able to foresee which eaux-de-vie would become remarkable, and they understood how to age and protect them for the future.<\/p>\n

\u201cIn that sense, Hennessy Paradis Imperial is their creation: it is a resolutely forward-looking blend that embodies the transmission of seven generations know-how. The unprecedented alliance of age and finesse makes the Hennessy Paradis Imperial experience unlike any other.\u201d<\/p>\n

See more at\u00a0https:\/\/www.hennessy.com\/us\/collection\/paradis-imperial\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

LVMH-owned Cognac brand Hennessy celebrates it’s ultra premium Paradis Imperial expression\u00a0in a new\u00a0global campaign highlighting\u00a0the master blender’s art.<\/p>\n","protected":false},"author":3,"featured_media":24377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[634,110,670,1385,2326,4703],"class_list":["post-24374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-changi-airport","tag-dfs","tag-frankfurt-airport","tag-heinemann-duty-free","tag-hennessy-duty-free","tag-hennessy-paradis-imperial"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/24374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=24374"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/24374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/24377"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=24374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=24374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=24374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}