{"id":24447,"date":"2017-06-13T12:46:44","date_gmt":"2017-06-13T11:46:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=24447"},"modified":"2017-06-19T14:43:18","modified_gmt":"2017-06-19T13:43:18","slug":"shiseido-launches-waso-beauty-line-millennials","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/shiseido-launches-waso-beauty-line-millennials\/","title":{"rendered":"Shiseido launches WASO beauty line for Millennials"},"content":{"rendered":"

Shiseido is introducing a new and completely distinctive product range called WASO. Designed for Millennials, the range\u00a0has been crafted to\u00a0feel make the users feel beautiful in their own skin whatever their gender, nationality, age or status.<\/p>\n

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“WASO leverages the longstanding expertise and innovation that Shiseido is known for through its exclusive formulas.The time has come to challenge the status quo and change the conversation about beauty. We believe that true beauty defies stereotypes and we believe in the power of the individual and the power of nature. We\u00a0believe that all things beautiful come from nature.” – Shiseido.<\/p>\n

Introducing WASO, a new product range from skincare experts Shiseido.<\/strong><\/p>\n

What does WASO mean? It means skincare that is inspired by Japanese aesthetics, following the \u201cWashoku\u201d philosophy, which ensures that the range has been created with respect for nature whilst harnessing the power of botanical ingredients.<\/p>\n

Blended with plants to balance the body and mind, WASO is more than just a skincare line for Millennials. The new product line, and the campaign, champions beauty-from-the-inside-out.<\/p>\n

To celebrate the new approach to beauty, WASO features five unique faces who are the brand\u2019s ambassadors; their unique personalities and positions bring WASO\u2019s counter-culture to life and change the perception of what\u2019s pretty.<\/p>\n

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Shot by Viviane Sassen, the WASO campaign places the new faces in the Japanese wilderness, creating strong images that\u00a0represent the beautiful force and power of a generation. The contrast of dramatic backdrops with the group of diverse,\u00a0confident and youthful faces creates a striking and simple portrait that is uniquely WASO.<\/p>\n

Further propelling WASO\u2019s vision is Julian Klincewicz, creator of the campaign\u2019s video content, whose art consistency challenges creative boundaries. Selected not only because he is a master of many talents – videographer, art designer, fashion\u00a0designer and creative collaborator \u2013 but also because of Shiseido\u2019s dedication to creating an authentic voice for a new\u00a0generation. At 21 years of age, Julian represents Millennials, the driving force and lifeblood of all that WASO embodies.<\/p>\n

Dvein, a collaborative collective that pushes the limits of live action and CGI storytelling, helmed by creative directors Teo\u00a0Guillem and Carlos Pardo, are the masterminds behind WASO\u2019s Global Launch film. The film is a celebration of the key\u00a0ingredients in each of the WASO products. Dvein have created a mesmerizing launch film that puts the ingredients at its\u00a0heart and showcases them in their natural elements alongside the wonders of technology.<\/p>\n

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About the Range<\/strong>
\nEvery component of the product\u2019s formula utilises safe ingredients based on Shiseido\u2019s own unique standards to provide\u00a0pure and natural formulas. If skincare is food for the skin, why would we compromise on quality? Patch tests under the\u00a0supervision of dermatologists have been conducted, so only safety-guaranteed formulas have been used in WASO\u2019s products.<\/p>\n

Shiseido has designed a unique method for formulating whole botanical cells into the WASO range, to deliver a total skincare solution, which is called \u201cWhole Cell Release System W\u201d (for moisturizers). Designed to treat the needs of Millennial skin,\u00a0the product range resolves skincare concerns like dryness, oiliness, blemishes and visible pores.<\/p>\n

With Japanese ingredients as key ingredients across the range, WASO products contain:
\n\u2022 Ninjin (carrot) \u2013 the moisturisers infused with the power of carrots nourishes skin, and keeps it feeling soft and plump.
\n\u2022 Biwa no ha (loquat leaf) \u2013 the moisturisers infused with the power of loquat leaves, hydrate and mattify skin so it has less visible pores and suppresses shine.
\n\u2022 Tofu \u2013 the skin smoother infused with the power of soy lecithin, refreshes skin so you can feel its smoothness\u00a0immediately.
\n\u2022 Shiro-Kikurage (white jelly mushroom) \u2013 the lotion infused with the power of white jelly mushroom delivers deep\u00a0hydration to plump skin from within*.
\n\u2022 Hachimitsu (honey) \u2013 the cleanser infused with the power of honey removes impurities and refreshes skin, without\u00a0stripping away essential moisture.<\/p>\n

The Millennial attitude toward life \u2013 and skincare \u2013 is already disrupting the beauty world. WASO\u2019s ultimate ambition is to change the way beauty is seen and made, encouraging people to fearlessly embrace who they are\u2026 naturally. Millennials\u00a0today are young-makers, doers and thinkers and they deserve skincare that is anything but traditional.<\/p>\n

The Line-Up<\/strong>
\nYour Skin Diet (TREX)<\/strong>, comprising Quick Gentle Cleanser, Fresh Jelly Lotion and Clear Mega-Hydrating Cream.
\nClear Mega-Hydrating Cream<\/strong>, a specially-formulated, intensely hydrating clear cream with whole carrot cells.\u00a0Immediately plumps, softens and nourishes your skin throughout the entire day. For use under or over makeup.
\nQuick Matte Moisturizer Oil-free<\/strong>, an instantly mattifying, oil-balancing, clear gel emulsion with whole loquat leaf cells.\u00a0Leaves your skin feeling smooth, hydrated and less shiny.
\nColor-smart Day Moisturizer<\/strong>, a skin-brightening day moisturiser with whole carrot cells. Adeptly changes color to\u00a0enhance your skin tone, for long lasting hydration and healthy-looking glow. SPF30.
\nColor-smart Day Moisturizer oil-free<\/strong>, a skin-brightening, day moisturiser with whole loquat leaf cells. Adeptly\u00a0changes colour to enhance your skin tone, for a matte, healthy-looking glow. SPF30.
\nSoft + Cushy Polisher<\/strong>, a skin-refining exfoliating polish. The tofu-like gentle texture clears complexion and leaves your\u00a0skin silky and smooth.
\nQuick Gentle Cleanser<\/strong>, a heavenly refreshing cleanser with honey and royal jelly from bees. The honey-like gel foams\u00a0without water to remove makeup and impurities, without stripping essential moisture.
\nFresh Jelly Lotion<\/strong>, an epic hydrating lotion with white jelly mushrooms. The jelly-like texture transforms into lotion on\u00a0your skin, plumping from within*.
\n*epidermis<\/p>\n

Launch Details<\/strong>
\n Shiseido WASO will launch in Travel Retail Asia Pacific in August, and in Travel Retail Americas and Travel Retail Europe,\u00a0Middle East & Africa (EMEA) in October.<\/strong>
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Shiseido is introducing a new and completely distinctive product range called WASO. Designed for Millennials, the range\u00a0has been crafted to\u00a0feel make the users feel beautiful […]<\/p>\n","protected":false},"author":4,"featured_media":24463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[497,377,45,44,473,92,4714],"class_list":["post-24447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-airport-duty-free","tag-airport-shopping","tag-beauty","tag-cosmetics","tag-shiseido","tag-skincare","tag-waso"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/24447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=24447"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/24447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/24463"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=24447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=24447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=24447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}