{"id":25166,"date":"2017-07-17T11:44:19","date_gmt":"2017-07-17T10:44:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=25166"},"modified":"2017-07-17T11:44:19","modified_gmt":"2017-07-17T10:44:19","slug":"method-madness-launching-next-generation-irish-whiskey","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/method-madness-launching-next-generation-irish-whiskey\/","title":{"rendered":"METHOD AND MADNESS &#8211; launching the next generation of Irish Whiskey"},"content":{"rendered":"<p>Have you seen METHOD AND MADNESS? &#8211; a new range of experimental super premium whiskeys designed to push the boundaries of Irish Whiskey.<br \/>\n<!--more--><\/p>\n<blockquote><p>METHOD AND MADNESS is a whiskey brand hatched from the minds of the Masters and Apprentices of Midleton Distillery. Our foundation of shared knowledge is unique to the Midleton. When great minds collide, incredible creations can emerge. At Midleton, our Master and Apprentice relationship runs deep, with generations of know how meshing with restless curiosity. There will be trial, and error, and brilliant bottled breakthroughs that start with \u201cWhat if?\u201d Restless hearts making inspired spirits.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Taking inspiration from the famous Shakespearean quote, \u2018Though this be madness, yet there is method in \u2019t\u2019, Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (MADNESS), while honouring the tradition and expertise grounded in the generations of expertise at the Midleton Distillery (METHOD).<\/p>\n<p>The METHOD AND MADNESS range launches with four new Irish Whiskeys, each with its own twist; a Single Grain Irish Whiskey Finished in Virgin Spanish Oak; a Single Pot Still Irish Whiskey Finished in French Chestnut; a Single Malt Irish Whiskey enhanced with French Limousin Oak; and a 31 Year Old Single Cask, Single Grain Limited Edition bottled at cask strength.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-1024x585.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-300x171.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-768x439.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-680x389.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop.jpg 800w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-1024x585.jpg\" class=\"alignnone size-large wp-image-25171 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-large wp-image-25171\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-1024x585.jpg\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-1024x585.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-300x171.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-768x439.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop-680x389.jpg 680w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/bg-homepage-bottles-desktop.jpg 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>The M&amp;M Range:<\/strong><\/p>\n<p><strong>SINGLE GRAIN:<\/strong><\/p>\n<p>This release asked the question: What if we take a step away from the familiar with a Single Grain whiskey aged in Virgin Spanish Oak. Without giving too much away, the two made very good partners, with a taste of gentle wood spice playing off the natural sweetness of the grain.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain.jpg 340w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain-102x300.jpg 102w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain.jpg\" class=\"alignnone size-full wp-image-25167 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 340px) 100vw, 340px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-25167\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain.jpg\" alt=\"\" width=\"340\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain.jpg 340w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-grain-102x300.jpg 102w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>SINGLE MALT:<\/strong><\/p>\n<p>A Single Malt whiskey laid down in Midleton in 2002 finished in a French Limousin Oak. A first for us, resulting in light perfume notes giving way to dry barley and ice cream cone wafer.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt.jpg 334w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt-100x300.jpg 100w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt.jpg\" class=\"alignnone size-full wp-image-25168 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 334px) 100vw, 334px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-25168\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt.jpg\" alt=\"\" width=\"334\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt.jpg 334w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-malt-100x300.jpg 100w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>SINGLE POT STILL:<\/strong><\/p>\n<p>A Single Pot Still whiskey aged in chestnut casks, a combination of what we\u2019ve always done in Midleton and what we\u2019ve never tried before. It\u2019s not often we stray from the traditional oak, but one sip suggests it was well worth the deviation.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still.jpg 339w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still-102x300.jpg 102w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still.jpg\" class=\"alignnone size-full wp-image-25169 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 339px) 100vw, 339px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-25169\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still.jpg\" alt=\"\" width=\"339\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still.jpg 339w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2017\/07\/single-pot-still-102x300.jpg 102w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>See more at\u00a0<a href=\"http:\/\/www.methodandmadnesswhiskey.com\/en\/about\">http:\/\/www.methodandmadnesswhiskey.com\/en\/about<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you seen METHOD AND MADNESS? &#8211; a new range of experimental super premium whiskeys designed to push the boundaries of Irish Whiskey.<\/p>\n","protected":false},"author":3,"featured_media":25170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[3388,1185,215,4890,4889],"class_list":["post-25166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-dublin-airport-duty-free","tag-dublin-airport-the-loop-duty-free","tag-irish-whiskey","tag-irish-whiskey-duty-free","tag-method-and-madness-whiskey"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=25166"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/25170"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=25166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=25166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=25166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}