{"id":25519,"date":"2017-09-28T09:00:13","date_gmt":"2017-09-28T08:00:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=25519"},"modified":"2017-07-27T16:04:35","modified_gmt":"2017-07-27T15:04:35","slug":"chloe-turns-10-new-muse-new-campaign-new-limited-edition-absolu-de-parfum","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chloe-turns-10-new-muse-new-campaign-new-limited-edition-absolu-de-parfum\/","title":{"rendered":"Chlo\u00e9 turns 10 – new muse, new campaign and new limited edition Absolu de Parfum"},"content":{"rendered":"

French fashion icon\u00a0Chlo\u00e9 celebrates the tenth anniversary of its signature fragrance with a new muse and a new special edition…<\/p>\n

TEN YEARS AGO… AN ICON WAS BORN<\/strong><\/p>\n

What if a fragrance could capture the full spirit of Chlo\u00e9? Its effortless, sophisticated style. Its natural, spontaneous view of femininity.<\/p>\n

Thus, in 2008, Eau de Parfum Chlo\u00e9 was born.<\/p>\n

This first fragrance was based on the eternal feminine element of French perfumery: the rose. But a reinvented, revisited rose. A rose to rediscover.<\/p>\n

The signature fragrance of Chlo\u00e9, this special rose has continued to reveal new facets with each new, alluring variation.<\/p>\n

Today, the renowned fashion house celebrates the tenth anniversary of its most iconic fragrance, which has become a reference in the world of fragrance. A distillation of elegance and freshness. The essence of the Chlo\u00e9 style.<\/p>\n

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THE CHLO\u00c9 ROSE GARDEN<\/strong>
\nA look back on a fragrant history<\/strong><\/p>\n

Chlo\u00e9 Eau de Parfum, 2008<\/strong><\/p>\n

The very first Chlo\u00e9 rose was revealed in 2008. A surprising, spontaneous rose that embodies the liberty and free spirit of the Chlo\u00e9 woman. Not to mention her innate elegance.<\/p>\n

This special rose is so different because new facets of its natural scent are enhanced by every ingredient that is combined with it.<\/p>\n

Peony, lychee and freesia highlight its green freshness and fruity side.
\nWhite musk brings out its velvety, powdery notes.
\nA lingering amber scent reveals its sweet, woody undertones.<\/p>\n

The Chlo\u00e9 rose is both one and many. This bountiful kaleidoscope flower makes this charming, timeless fragrance unique. The perfume became an instant classic.<\/p>\n

L\u2019Eau de Chlo\u00e9, 2012<\/strong>
\nA declaration of independence. Like the joyfully liberated Chlo\u00e9 woman, L\u2019Eau de Chlo\u00e9 freely and boundlessly reinterprets the rose, placing it at the heart of a whirlwind of airy notes.
\nDistilled rose water floats along on a citrus accord like iced lemonade, revealing refreshing notes that seem infused with oxygen. A touch of patchouli brings structure to the fragrance like the elegance of a perfectly tailored garment. A tactile sensation arises from the first scent, like layers of chiffon overlapping against the skin on a summer’s day.<\/p>\n

Roses de Chlo\u00e9, 2013<\/strong>
\nNothing evokes this fragrance better than the image of a cascade of rose petals. A concentration of romanticism.
\nAwakened by a dash of bergamot, the Damascena rose unveils its freshest aspects like the scent of its first bloom. It mingles with a magnolia accord to form a streamlined, modern floral bouquet. Amber and white musk round out the scent and linger on. The key word of this fragrance is tenderness.<\/p>\n

Chlo\u00e9 Eau de Toilette, 2015<\/strong>
\nWhite rose is the star of this version of the Eau de Toilette.
\nThe fragrance opens onto a magnolia and bergamot accord. This sunny pair brightens the soft, fresh heart of white rose and cotton flower. Musks and gardenia form a velvety \u2013 even voluptuous \u2013 backdrop.
\nA fragrance as soft as the morning light on a white rose.<\/p>\n

Chlo\u00e9 Fleur de Parfum, 2016<\/strong>
\nThe idea behind Chlo\u00e9 Fleur de Parfum was to let the flowers express their quintessence, their heart. The heart of the rose, of course, with lively accents evoking red berries. But also the heart of the verbena flower, with fresh, glowing green accents. And the heart of the cherry blossom, with creamy, almond-tinged notes that bring body to the fragrance.
\nA combination of elegance and sensuality: pure poetry that clings to the skin.<\/p>\n

A FASHIONABLE BOTTLE<\/strong><\/p>\n

Timeless design and precious accents: revealed for the launch of the first Chlo\u00e9 Eau de Parfum, the line’s emblematic bottle embodies the style of the fashion house.<\/p>\n

Its allure is streamlined. The geometric cube is softened by an oval stopper and romantic grooves that evoke the Fortuny pleats so emblematic of the Chlo\u00e9 style.
\nIt features a silver-plated metal plaque crafted by an artisan, an unusual addition to a perfume bottle. Around the neck of the bottle is a grosgrain ribbon in a pastel shade that coordinates with the hue of each fragrance. The ribbon is woven using a couture technique: it takes an hour to produce just 24 metres.
\nEach bow is hand-tied, bringing a refined touch to this neoclassical bottle.<\/p>\n

CHLO\u00c9 FEMININITY IN IMAGES<\/strong><\/p>\n

Anja Rubik, Cl\u00e9mence Po\u00e9sy, Chlo\u00eb Sevigny, Camille Rowe-Pourcheresse, Suvi Koponen, Dree Hemingway\u2026 These women have all incarnated femininity according to Chlo\u00e9, captured by great names in photography such as Inez & Vinoodh and Camilla Akrans. The genuine grace of a naturally chic perfume.<\/p>\n

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LIMITED EDITION – CHLO\u00c9 ABSOLU DE PARFUM<\/strong><\/p>\n

An unprecedented variation celebrates the tenth anniversary of the line: Absolu de Parfum.
\nAn irresistible essence that intensifies the signature Chlo\u00e9 fragrance.<\/p>\n

This new scent was composed by Michel Almairac, who created the original fragrance. Its rich, woody, textured floral fragrance is not just recognisable as the Eau de Parfum Chlo\u00e9: it is a more refined version.<\/p>\n

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