{"id":25829,"date":"2017-08-31T11:29:14","date_gmt":"2017-08-31T10:29:14","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=25829"},"modified":"2017-08-24T11:31:54","modified_gmt":"2017-08-24T10:31:54","slug":"escada-debuts-celebrate-n-o-w-fragrance-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/escada-debuts-celebrate-n-o-w-fragrance-duty-free\/","title":{"rendered":"Escada debuts Celebrate N.O.W. fragrance in duty-free"},"content":{"rendered":"

CELEBRATE N.O.W is the new women’s fragrance from Escada arriving in duty-free shops this September – described as “More than a Fragrance, But A Promise to Yourself”.<\/p>\n

Celebrate Positivity.<\/strong>
\nRooted in passion and boldness\u2014the dual hallmarks of the Escada brand\u2014Celebrate N.O.W is more than just a fragrance. It is an attitude. It is a mindset. It is an inspiration.<\/p>\n

N.O.W, an acronym for the Nature of Women, is an olfactory homage to the female spirit. A celebration of women\u2019s courage; of women\u2019s resilience; of women\u2019s conviction. For women who know that positive is a perspective, Celebrate N.O.W is as confident and authentic as they are.<\/p>\n

\"\"

Celebrate Joy.<\/strong>
\nAccomplished, sophisticated, and perpetually curious, the Celebrate N.O.W woman understands that every day\u2014every moment\u2014is something to be embraced. And for Sofi Fahrman, the Swedish fashion reporter, novelist, social media sensation and the new face of Celebrate N.O.W, living in the moment is her mantra. Whether she\u2019s meeting-hopping, exploring a new exotic corner of the world, or simply spending quality time with her daughter, Sofi has an alluring presence, radiating light and positivity to everyone around her. She delights in seeking out and sharing joy and beauty with the world and her energy, joie de vivre, and, of course, that radiant smile, are infectious.<\/p>\n

Celebrate Nature.<\/strong>
\nTo smile at the world and see each day as a gift is the natural spirit of women and the inspiration behind Celebrate N.O.W. The fragrance, a dynamic fusion of natural accords, builds from a warm base of cinnamon and tonka bean with their lovingly nostalgic and grounding quality. At its heart is blooming magnolia, a time-honored symbol of generosity and perseverance that adds a strong, lavish touch. And its top note is a shot of spicy ginger, an instant stimulant for the senses and the soul. An entirely fresh perspective on fragrance, Celebrate N.O.W offers a singular lens on the world through the modern woman\u2019s eyes, the ultimate reflection of her positive perspective. Unexpected, upbeat, and uniquely feminine, it gives you the energy and the confidence to know you can conquer it all. And do it with grace and harmony.<\/p>\n

Celebrate the Nature of Women.<\/strong>
\nThe flacon mirrors a similar celebration of the nature of women. Talented Brazilian ceramic installation artist Valeria Nascimento took inspiration from her signature sculpted blossom shapes when dreaming up the delicately beautiful ceramic lanterns that adorn the bottle, itself an objet d\u2019art worthy of display. Valeria\u2019s bespoke lanterns, both literally and symbolically uplifting, are an emblem of positivity and femininity. They make an appearance in the campaign as well, floating serenely against the horizon framing Sofi and her radiant smile. Each detail of Celebrate N.O.W, no matter how subtle, is distinct in its mission to lift up women, recognizing their strength, their creativity, and their positive outlook.<\/p>\n

Smile at The World, See Her Smile Back.<\/strong>
\nCelebrate N.O.W by ESCADA<\/strong><\/p>\n

Travel retail launch from SEPTEMBER 2017, prices as below:<\/p>\n

ESCADA CELEBRATE NOW EDP 50ML \/ 56.00USD, 51.50EUROS
\nESCADA CELEBRATE NOW EDP 80ML \/ 70.00USD, 63.50EUROS<\/p>\n","protected":false},"excerpt":{"rendered":"

CELEBRATE N.O.W is the new women’s fragrance from Escada arriving in duty-free shops this September – described as “More than a Fragrance, But A Promise […]<\/p>\n","protected":false},"author":3,"featured_media":25831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5037,39,5036,5035],"class_list":["post-25829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-celebrate-now","tag-dutyfree","tag-escada-duty-free","tag-escada-perfume"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=25829"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/25831"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=25829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=25829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=25829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}