{"id":25868,"date":"2017-08-25T14:57:29","date_gmt":"2017-08-25T13:57:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=25868"},"modified":"2017-08-25T14:57:29","modified_gmt":"2017-08-25T13:57:29","slug":"everything-starts-ysl-unveils-y","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/everything-starts-ysl-unveils-y\/","title":{"rendered":"Everything starts with a why &#8211; YSL unveils Y"},"content":{"rendered":"<p>The new Y perfume for men by Yves Saint Laurent has launched &#8211; an authentic fragrance expression capturing the essence of modern men. See the campaign films and more below&#8230;<!--more--><\/p>\n<p>As previewed on Duty Free Hunter in July (see <a href=\"https:\/\/www.dutyfreehunter.com\/blog\/ysl-launch-y-millennial-mans-tribute-yves\/\">story<\/a>) &#8211; Y pays tribute to the Maison&#8217;s founder, Yves, but also looks to engage with a younger millennial audience of creative and ambitious men. Its tagline reads &#8220;<span style=\"font-family: 'Helvetica Neue', sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal;\">Everything starts with a why.&#8221;<\/span><\/p>\n<p><strong>Y by Yves Saint Laurent<\/strong> is not the story of one man but of a whole generation: a creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success.<\/p>\n<p>https:\/\/youtu.be\/gM0SMeemP78<\/p>\n<p>https:\/\/youtu.be\/QxJ3G7GN5_k<\/p>\n<p>https:\/\/youtu.be\/N-a06PCia3w<\/p>\n<p><strong>The scent<\/strong><br \/>\nY Eau de Toilette for Men is a light &amp; dark foug\u00e8re fragrance, perfectly complementing the multifaceted personality traits of the Y man.<br \/>\nBright and fresh at the top with geranium, lavender and white aldehydes, yet strong and sensual at the heart &amp; base with balsam fir incense and tonka bean.<br \/>\nY for men is the scent of freedom. This is a YSL men\u2019s perfume which dares you to strive, and to accomplish. Everything starts with a why.<\/p>\n<p>https:\/\/youtu.be\/hZH4lRq6cbc<\/p>\n<p><strong>The bottle<\/strong><br \/>\nY Eau de Toilette for Men\u2019s iconic bottle is an expression of modernity. A sharp &amp; minimal design, sliced with the strong Y identity as a creative signature. An object to give you the power to create who you are.<\/p>\n<p>https:\/\/youtu.be\/z0_1tQcq7eE<\/p>\n<p><strong>See more details at\u00a0<a href=\"http:\/\/www.yslbeauty.co.uk\/\">http:\/\/www.yslbeauty.co.uk\/<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Y perfume for men by Yves Saint Laurent has launched &#8211; an authentic fragrance expression capturing the essence of modern men. See the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5043,393,5042,101,2255,5044],"class_list":["post-25868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-everythingstartwithawhy","tag-mens-fragrance","tag-y-fragrance","tag-ysl","tag-ysl-duty-free","tag-ysl-fragrances"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=25868"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/25868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/25869"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=25868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=25868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=25868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}