Visitors to this years TFWA Exhibition will also be able to try the UK’s first alcoholic pure black ice cream, \u201cThe Kraken I SCREAM,\u201d at The Scene nightclub \u2013 a unique after-hours venue.<\/p>\n
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PROXIMO has announced plans to unveil a new duty-free exclusive for Bushmills\u00ae Irish Whiskey at TFWA World Exhibition and Conference in Cannes this October.
\nThe new variant will be the third and latest edition of THE STEAMSHIP COLLECTION\u2122 \u00a0\u0336 \u00a0a rare and unique range of Bushmills Irish Whiskeys inspired by the extraordinary voyages of the SS Bushmills steamship and the first ever travel retail exclusive collection released by the brand.<\/p>\n
PROXIMO Global Travel Retail Director David Phelan said: \u201cGiven that Irish whiskey is one of the fastest-growing spirits in the world and its revival as a true Irish success story, the TFWA trade show is a great opportunity to strengthen the presence of Bushmills Irish Whiskey across key airports globally.<\/p>\n
\u201cFollowing the successful launch of PORT CASK RESERVE in 2016 (see previous story<\/a>)\u00a0and SHERRY CASK RESERVE in 2015, THE STEAMSHIP COLLECTION has become a firm favourite among discerning travel retail consumers and we are excited to unveil the third expression at Cannes, as well as letting customers sample the collection.\u201d<\/p>\n Visitors to this years TFWA Exhibition will also be able to try the UK’s first alcoholic pure black ice cream, \u201cThe Kraken I SCREAM,\u201d at The Scene nightclub \u2013 a unique after-hours venue.<\/p>\n