{"id":26114,"date":"2017-09-13T14:17:41","date_gmt":"2017-09-13T13:17:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=26114"},"modified":"2019-01-23T10:53:02","modified_gmt":"2019-01-23T10:53:02","slug":"lancomes-lip-art-academy-pops-lax","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancomes-lip-art-academy-pops-lax\/","title":{"rendered":"Lanc\u00f4me’s Lip Art Academy pops up at LAX"},"content":{"rendered":"

Lanc\u00f4me celebrates Lips through its L.A. Lip Art Academy: a can\u2019t-miss event for LAX travellers\u00a0during September.<\/p>\n


\nToday\u2019s travellers expect immersive experiences from brands that take them beyond simple\u00a0interactions with products. To answer this need, Lanc\u00f4me brings to LAX a new pop-up shop that celebrates experiences in colour, lips, and art: the Lanc\u00f4me L.A. Lip Art Academy.<\/p>\n

The L.A. Lip Art Academy is Lanc\u00f4me\u2019s first Duty Free\u00a0Pop Up store in the Americas. The store is located in TBIT\u00a0terminal of LAX for the entire month of August. This popup\u00a0shop invites all LAX travellers to experience the trendiest\u00a0Lip Art looks using the brand\u2019s iconic products. Participants\u00a0attend Make-Up Master Classes with national makeup\u00a0experts and experience one-on-one makeup consultations\u00a0right before their flight. Already, fans describe the pop-up\u00a0as a \u201cbeauty addict\u2019s dream\u201d because of the fully immersive\u00a0Lanc\u00f4me experience. Travellers shop the latest Lanc\u00f4me lip\u00a0products, learn how to apply Lanc\u00f4me makeup, and use their personal devices to record their\u00a0makeovers before sharing them on social media.<\/p>\n

\"\"

Lanc\u00f4me L.A. Lip Art Academy Retail Experience<\/strong>
\nThis pop-up\u2019s 15ft2 modular space breaks out of Lanc\u00f4me\u2019s traditional codes, and invites\u00a0travellers to an innovative, experimental concept space dedicated to Lip Art. The pop-up\u00a0focuses on captivating all types of Lanc\u00f4me consumers, especially the younger generations that\u00a0are always looking for new experiences. This pop-up is designed to attract customers looking\u00a0for something unique: something that\u00a0can only be found at the Lanc\u00f4me\u00a0L.A. Lip Art Academy.<\/p>\n

The experience begins in the first\u00a0module with an audiovisual\u00a0environment showcasing the pop-up\u2019s\u00a0star products: the iconic L\u2019Absolu\u00a0Rouge lipstick and the winner\u00a0G\u00e9nifique serum. The second module\u00a0offers \u201cLanc\u00f4me L.A. Exclusives\u201d, our best seller sets that can only be found at Lanc\u00f4me\u00a0Duty Free shops, along with tailor-made L.A. inspired Lanc\u00f4me looks designed exclusively for\u00a0this pop-up.<\/p>\n

The unforgettable customer retail experience continues\u00a0with the next two modules, where Lanc\u00f4me invites\u00a0travellers to interact with its icons beyond the actual products\u00a0themselves. Travellers discover their ideal L\u2019Absolu Rouge\u00a0shade and finish (matte, cream or shine) with the option\u00a0to personalise the packaging thanks to the onsite\u00a0engraving service. Customers will also have access to\u00a0Lanc\u00f4me\u2019s leading G\u00e9nifique serum in its multiple best\u00a0seller formats – available only at Duty Free. Finally, as\u00a0they complete their immersive Lanc\u00f4me pop-up journey, customers are invited to take a selfie\u00a0in the designated selfie stations and share their moments on WeChat, Snapchat & Instagram.<\/p>\n

Everything is designed to recreate the atmosphere of a \u201cmust-visit\u201d L.A. beauty space. The\u00a0Lanc\u00f4me Pop Up meets the expectations of the most demanding, make-up savvy travellers.\u00a0The concept and design creates a lip art atelier accessible to world travellers with make-up\u00a0expertise at the forefront. The space incorporates wooden floors to convey a high luxury feel\u00a0and Lanc\u00f4me\u2019s unique sharing table to allow the discovery of Lanc\u00f4me\u2019s most iconic products.\u00a0It is filled with unforgettable offers designed exclusively for this pop-up shop and topped off\u00a0with Lanc\u00f4me\u2019s signature Experts that conduct make-up classes every single day of the month long\u00a0experience.<\/p>\n

The Lanc\u00f4me L.A. Lip Art Academy is ultimately much more than a pop-up store. It is an invitation to discovery. Come find an intimate space where travellers can confidently\u00a0experiment with the boundaries of beauty, and rely on the brand\u2019s experts to enhance their look.<\/p>\n

\"\"

Lanc\u00f4me\u2019s Golden Rule: Customer Centricity<\/strong>
\nThe Lanc\u00f4me L.A. Lip Art Academy Pop-Up experience seamlessly ties together online and\u00a0offline touch points to ensure the brand\u2019s presence along the travellers\u2019 journey.\u00a0The initial step into the\u00a0costumer\u2019s journey begins by\u00a0attracting these travellers to the L.A. Lip Art Academy:\u00a0making them aware of the\u00a0presence of this event in an\u00a0unexpected location. Lanc\u00f4me\u00a0increases event awareness with\u00a0offline campaigns like bounce\u00a0back tickets with China\u00a0Southern Airlines and online\u00a0campaigns designed to use\u00a0social media platforms to inform travellers of the event. The event even captures passenger\u00a0awareness with impactful digital screens at the entrance of the terminal. These large digital\u00a0displays call out with colour, happiness, and dynamism to every passenger and expose them to\u00a0Lanc\u00f4me\u2019s \u201ctakeover\u201d action of the terminal.<\/p>\n

The interested traveller then encounters the presence of an inviting space full of colour, music,\u00a0and elements that evoke a strong sense of location. Lanc\u00f4me effortlessly connects travellers to\u00a0the action and vibrancy of L.A. with its colourful and attractive merchandise and L.A. Inspired\u00a0Lip Looks. The Pop-Up is a call out to travellers to embrace the latest trends, products &\u00a0makeup techniques.<\/p>\n

As travellers evaluate the multiple shopping options inside the Pop-Up, all Lanc\u00f4me\u00a0customers are invited to participate in any of the 10\u00a0minute Make-Up Master classes offered daily. If\u00a0time becomes an issue, the brand offers\u00a0personalised Make-Up consultations from\u00a0Lanc\u00f4me\u2019s experienced Make-Up Experts and\u00a0Specialists. The service is enhanced as passengers\u00a0are offered the opportunity to purchase ready-to-go\u00a0L.A. look sets and to personalise any of their\u00a0favourite Lanc\u00f4me products with unique messages\u00a0and emoticons via a first in class engraving\u00a0machine that transforms any Lanc\u00f4me product into\u00a0the perfect gift within minutes.<\/p>\n

Speaking of gifting, Lanc\u00f4me makes every purchase a memorable occasion, by servicing every\u00a0transaction with Pop-Up signature, L.A. inspired gifting elements: mini canvas tote bags\u00a0decorated with Lanc\u00f4me\u2019s exclusive L.A. Lip Art Academy looks, To & From tags, stickers,\u00a0Look cards, lollipops and lip masks \u2013 all under the colorful universe of Lanc\u00f4me\u2019s L.A. Lip Art\u00a0Academy.<\/p>\n

After their immersive experience, enchanted consumers advocate their Lanc\u00f4me L.A.\u00a0experience through their favourite Social Media platform. Selfies are taken, uploaded, tagged\u00a0and shared while at the pop-up as a unique way to capture exciting moments even in the rush\u00a0of an airport.
\n\"\"

\"\"

\"\"

Lanc\u00f4me celebrates Lips through its L.A. Lip Art Academy: a can\u2019t-miss event for LAX travellers\u00a0during September.<\/p>\n","protected":false},"author":4,"featured_media":26118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,477,7084],"tags":[377,45,44,139,5075,1585,85,5076],"class_list":["post-26114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","tag-airport-shopping","tag-beauty","tag-cosmetics","tag-lancome","tag-lancome-l-a-lip-art-academy","tag-lax","tag-make-up","tag-tbit-terminal"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=26114"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/26118"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=26114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=26114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=26114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}