Following in the sneakers of Gigi Hadid, Ariana Grande is the newest ambassador to join Reebok\u2019s roster.<\/p>\n
As part of the yearlong partnership, WWD reports that the pop star will be used for social media purposes and other campaigns. Grande\u2019s massive social media following \u2014 113 million on Instagram alone \u2014 was no doubt a selling point with Reebok. One of the first images features her wearing an oversize white sweatshirt emblazoned with Reebok logo and white Reebok sneakers. She was photographed by her favorite lensman Alfredo Flores at the Rod Laver Arena in Melbourne, Australia, during her \u201cDangerous Woman\u201d tour. (Hadid continues to do her part with 35.7 million Instagram fans.) Grande\u2019s first round of photos, not surprisingly, will be featured prominently on Reebok\u2019s site.<\/p>\n
Grande will also be central to Reebok\u2019s global marketing and digital efforts, according to a Reebok spokesman. While there\u2019s no disputing that performing concerts is physically grueling, the four-time Grammy nominee showed a different kind of steeliness in June when she returned to Manchester to perform a benefit concert two weeks after the bombing there that occurred after one of her shows. The fact that she is pictured on her official site\u2019s home page wearing a black eye mask with Playboy bunny-type ears may not scream athleticism but Reebok\u2019s press material notes, \u201cGrande embraces her unapologetic and fearless persona, both in front of fans and behind the camera.\u201d<\/p>\n
https:\/\/www.instagram.com\/p\/BY-23BnAVEh\/<\/p>\n
Having just wrapped up the Australian leg of her \u201cDangerous Woman\u201d tour, Grande was en route to Singapore for a F1 event on Sept. 16 and unavailable to comment, according to a Reebok spokesman. In a statement, the pop star said, \u201cLike Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I\u2019m an advocate for people accepting themselves for who they are. Reebok\u2019s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I\u2019m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.\u201d<\/p>\n
Grande no doubt will be sporting Reebok apparel and kicks on a more regular basis on stage and off. But those who want to wear her Dangerous Woman hoodies, bomber jackets and T-shirts, can still find them on her official site.<\/p>\n","protected":false},"excerpt":{"rendered":"
Following in the sneakers of Gigi Hadid, Ariana Grande is the newest ambassador to join Reebok\u2019s roster.<\/p>\n","protected":false},"author":3,"featured_media":26133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5080,1505,39,46,5081],"class_list":["post-26131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-arianaxreebok-bemorehuman","tag-ariana-grande","tag-dutyfree","tag-fashion","tag-reebok"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=26131"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/26133"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=26131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=26131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=26131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}