story<\/a>) in June, Girl of Now, is Elie Saab\u2019s new feminine fragrance, a beguiling blend by renowned perfumers Sophie\u00a0Labb\u00e9 and Dominique Ropion.<\/p>\nIt features Elie Saab\u2019s olfactory signature of orange blossom-patchouli\u00a0accord, adorned with notes such as pear and mandarin, while fresh-roasted pistachio reinforces the\u00a0aroma of bitter almond. At the heart is a flower specially created for Girl of Now: the Ormond Flower,\u00a0which has gourmand facets unveiled by an exclusive co-distillate of orange blossom absolute and\u00a0bitter almond essence, boosted by a floral bouquet of white jasmine and magnolia blossoms. A blend of cashmeran, tonka bean and almond milk form the fragrance\u2019s warm and luxurious base, prolonged\u00a0by patchouli.<\/p>\n
The fragrance bottle features a perfectly round base that fits snugly into the palm of the hand, while\u00a0a pastel blue flower borrowed from the Elie Saab accessories collection sits around the neck. It is\u00a0topped with a gem-like golden cap.<\/p>\n
The print campaign was shot by C\u00e9dric Viollet while the film was directed by Irina Dakeva, who\u00a0described the Girl of Now as a real, free spirit with \u201can explosive, positive and disconcerting energy\u201d.<\/p>\n
To convey the fragrance\u2019s every facet, the fashion house has chosen models Ulrikke Hoyer, Lineisy\u00a0Montero and Gabby Westbrook to front the campaign. All three possess, in their own way, the vivacity\u00a0of their age, the energy of a generation and a community of steadfast social media followers, who\u00a0are encouraged to share about the new fragrance with the hashtags #girlofnowtravels,\u00a0#girlofnowparties, #girlofnoweats and #girlofnowshops.<\/p>\n
Elie Saab Girl of Now is available in 50ml and 90ml.<\/p>\n