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Capi and specialist British audio company RHA have worked together closely to exclusively launch RHA\u2019s range of wireless headphones in advance of their introduction at IFA in Berlin. In August, Capi was the first retailer in the world to sell the new, innovative wireless products of the premium brand RHA.<\/p>\n
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Breaking through into mainland Europe, British audio brand RHA is starting to make a name on the continent as a premium electronics brand. Its products can be characterised by British design and precision engineering and are constructed from premium, durable materials of the highest quality with a three year warranty on all headphone products.<\/p>\n
The brand promotion at Capi stores centres around RHA\u2019s two innovative wireless models, the MA650 and MA750 wireless in-ear headphones. Both combine sleek design and comfort with true-to-life sound reproduction and a 12 hour battery life. Both models are constructed of high grade aluminium and stainless steel, respectively.<\/p>\n
To introduce the new audio brand and its special wireless headphones, Capi has allocated several of its retail concepts to RHA. Visitors and passers-by are invited to \u2018be transported\u2019 by the gate sleeves at the entrance of the store, while the brand has a prominent in-store position on the Action Marketing Table. One of Capi\u2019s strong points is to emphasise the product experience rather than the specs. That said, Capi staff are knowledgeable about the RHA technology, having received specific product training about the wireless models, the wired in-ear headphones and their benefits.<\/p>\n