{"id":26572,"date":"2017-10-05T14:57:52","date_gmt":"2017-10-05T13:57:52","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=26572"},"modified":"2017-10-05T14:59:30","modified_gmt":"2017-10-05T13:59:30","slug":"sweet-treats-travellers-nutella-says-hello-world","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sweet-treats-travellers-nutella-says-hello-world\/","title":{"rendered":"Sweet treats for travellers as Nutella says ‘Hello World!’"},"content":{"rendered":"

Ferrero Travel Market is set to launch in travel retail an exciting new NUTELLA platform entitled \u201cHello World\u201d that will be rolled out in stores worldwide from February 2018.<\/p>\n

Ferrero says its has demonstrated its deep understanding of the needs of the travel retail shopper by investing in industry-leading initiatives that bring excitement, engagement and a sense of place to the shopping environment.<\/p>\n

Ferrero\u2019s strategy of creating exclusive concepts and unique brand environments within airports, working closely with retailers and leveraging a travel exclusive portfolio, has already proved extremely successful.<\/p>\n

The two most recent examples of this strategy, the \u201cPiazza Ferrero\u201d pralines platform and the Kinder \u201cWorld above the Clouds\u201d concept, delivered a first-class shopping experience for travellers and resulted in a significant uplift in sales.<\/p>\n

The strategy is now being applied to Nutella, the much-loved hazelnut chocolate spread, which has great potential for growth, being one of the iconic Ferrero brands, with a top quality product, huge distribution in more than 160 countries, impressive penetration and a broad-based, loyal following including 32 million Facebook fans.<\/p>\n

Based on the results of Ferrero\u2019s first segmentation study, conducted last year with thousands of passengers in airports all over the world, the Ferrero team has crafted a stand-alone platform on the theme of \u201coptimism\u201d, one of Nutella\u2019s strongest values.<\/p>\n

The \u201cHello World\u201d platform, which includes activations, point of sale materials and a new travel-exclusive product range, will celebrate positivity and vitality.<\/p>\n

Focus groups helped Ferrero to test the new Nutella range in terms of brand recognition and consumer needs, and the results were outstanding: overall liking of all skus exceeded 80%; more than 70% of respondents considered the products ideal for gifting; and 74% said they would add one of the Nutella products to their basket.<\/p>\n

The highlights of the new collection are the \u2018NUTELLA Apparel\u2019 gift presentation of a 750g pot of the world\u2019s favourite chocolate hazelnut spread dressed in a snazzy zip-up top. This cute collectable sleeve serves also as a pen and pencil caddy or a make-up brush holder.<\/p>\n

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Inspired by the trend for personalisation and gifting, there are collectable \u2018Say it with NUTELLA\u2019 gift boxes that open to reveal a 350g jar with an \u2018I love you\u2019 or \u2018For you\u2019 printed label.<\/p>\n

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Premium metal gift boxes are proving very popular in travel retail, which bodes well for the \u2018NUTELLA Ultimate Kit\u2019, a jar-shaped tin containing a 180g pot of Nutella spread, a spreader and a place-mat so the Nutella experience can be enjoyed on the go.<\/p>\n

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In addition to the three new launches, there are three travel-exclusive bestsellers: NUTELLA Big Jar packed with 21 little 30g pots; NUTELLA One-a-Day set of seven 30g pots; and the individual NUTELLA Mini-pot 30g that is designed as an impulse purchase at the checkout.<\/p>\n

The \u201cHello World\u201d platform extends to interactive point of sale materials, using the latest face recognition technology, which create a dynamic and enjoyable shopping experience. A touch-screen invites the shopper to touch and smile; the smile detector then suggests the most appropriate Nutella sku to match his smile and the appropriate shelf lights up.<\/p>\n

Frederic Thil, General Manager Ferrero Travel Market: \u201cFerrero is leading the travel retail confectionery category through its imaginative and innovative activations and its creative approach to product design. Our praline and Kinder platforms have set the benchmark for retail theatre and created a contemporary and dynamic aura for these iconic Ferrero brands.<\/p>\n

\u201cIn designing the \u2018Hello World\u2019 platform we set out to emphasise Nutella\u2019s distinctive qualities \u2013 its \u2018Nutellaness\u2019. We wanted to attract the shopper through multiple touch points, interact with him with fun activities and showcase our new travel-exclusive range. We look forward to working with retailers to roll this out worldwide early next year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ferrero Travel Market is set to launch in travel retail an exciting new NUTELLA platform entitled \u201cHello World\u201d that will be rolled out in stores […]<\/p>\n","protected":false},"author":3,"featured_media":26573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,477],"tags":[285,5165,5164,5163,259,260],"class_list":["post-26572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-latest-promotions-in-duty-free","tag-cannes","tag-ferrero","tag-hello-world","tag-nutella","tag-tax-free","tag-tfwa"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=26572"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/26572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/26573"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=26572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=26572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=26572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}