{"id":27329,"date":"2017-11-14T13:43:22","date_gmt":"2017-11-14T13:43:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=27329"},"modified":"2017-11-14T13:43:22","modified_gmt":"2017-11-14T13:43:22","slug":"mac-cosmetics-launch-augmented-reality-try-mirrors","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mac-cosmetics-launch-augmented-reality-try-mirrors\/","title":{"rendered":"MAC Cosmetics to launch augmented reality try-on mirrors"},"content":{"rendered":"

MAC Cosmetics has announced the launch of a new augmented reality try-on mirror, powered by ModiFace\u2019s latest facial tracking and 3D video make-up rendering technology, allowing shoppers to sample a selection of shades at the click of a button.<\/p>\n

Customers can choose from 29 custom eye looks, and the mirror has initially been rolled out across US stores, with plans for a global launch early next year. This surely will be a huge hit in airports where the MAC counter is always a must-see anyway.<\/p>\n

\u201cWe are excited to bring MAC to our freestanding stores, first to the US, and then globally. The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand\u2019s unique sense of colour and artistry. We believe this will be a game-changing addition to our stores,\u201d said Tim Tareco, SVP Global Creative, Visual Merchandising and Store Design for MAC.<\/p>\n

Jennifer Tidy, vice president of partnerships at ModiFace, added, “MAC Cosmetics is a renowned beauty brand with a very unique range of shades. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores.”<\/p>\n

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See more at\u00a0http:\/\/modiface.com\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

MAC Cosmetics has announced the launch of a new augmented reality try-on mirror, powered by ModiFace\u2019s latest facial tracking and 3D video make-up rendering technology, […]<\/p>\n","protected":false},"author":3,"featured_media":27333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5313,39,93,429],"class_list":["post-27329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-ar","tag-dutyfree","tag-mac","tag-mac-cosmetics"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/27329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=27329"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/27329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/27333"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=27329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=27329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=27329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}