As part of a strategic brand relaunch for Cl\u00e9 de Peau Beaut\u00e9, Academy Award-nominated actress Felicity Jones is named the global brand face.<\/p>\n
\nCl\u00e9 de Peau Beaut\u00e9, Shiseido Group’s high-end prestige brand, is honored to announce Academy Award-nominated actress Felicity Jones as the new face of its luxury skincare and cosmetics. Jones will make her first appearance in January 2018 in a campaign shot by renowned British photographer David Sims.<\/p>\n
Yukari Suzuki, Brand Director of Cl\u00e9 de Peau Beaut\u00e9 says: \u201cA crucial element of Cl\u00e9 de Peau Beaut\u00e9 is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Cl\u00e9 de Peau Beaut\u00e9. She embodies the brand\u2019s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.\u201d<\/p>\n
Jones is best known for her Academy Award, BAFTA, SAG and Golden Globe-nominated role opposite Eddie Redmayne in James Marsh\u2019s The Theory of Everything. Most recently, she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards. The film was released worldwide on December 16, 2016 and surpassed the $1 billion mark globally. The Oxford-educated actress stars next in the title role of a Ruth Bader Ginsburg biopic, On the Basis of Sex, focusing on the Supreme Court justice\u2019s career struggles fighting for equal rights. Jones is also to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story.<\/p>\n
\u201cIt\u2019s important to me that my values align with any brand I\u2019m affiliated with,\u201d says Jones. \u201cCl\u00e9 de Peau Beaut\u00e9 made it clear that they approached me because of my principles and dedication. I\u2019m so proud of the Spring\/Summer 2018 campaign and cannot wait to unveil it to the world.\u201d<\/p>\n
The Spring\/Summer 2018 campaign was shot over the course of two days in London. It will break globally in print and online media placements across Asia, the United States, Canada, Russia and Travel Retail. Jones will attend exclusive launch events around the world, beginning with a special event in Los Angeles in January 2018.<\/p>\n
Cl\u00e9 de Peau Beaut\u00e9 means The Key to Skin\u2019s Beauty. The philosophy of the brand is to unlock the power of a woman\u2019s radiance by harnessing makeup technologies and some of the most advanced skincare in the world. When the most exquisite elements come together, everything is illuminated.<\/p>\n
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\nCl\u00e9 de Peau Beaut\u00e9 is one of the world\u2019s most prestigious skincare and makeup brands and the top luxury brand in Japan. Available in thirteen countries (Japan, China, Hong Kong, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia), it has a global reputation for excellence. For more information please visit www.cledepeaubeaute.com<\/a> or follow the brand on social media.<\/p>\n