Alexa Chung has no doubt appeared on many, many hairspiration mood boards over the years, and now her extremely good hair is finally paying off in the form of an official beauty contract with L’Or\u00e9al Professionnel, the in-salon arm of L’Or\u00e9al hair care.<\/p>\n
The model\/personality\/ultimate “It” girl took to Instagram to share the news \u2014 and a campaign photo, featuring Chung in a metallic moto jacket with extra-shiny hair.<\/p>\n
“Woop woop! Very happy to be joining the @lorealpro family this year,” Chung wrote in the caption that accompanied the post. And then, never one to miss a chance to let her sparkling personality and wit come through, she added, “Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection.”<\/p>\n
https:\/\/www.instagram.com\/p\/BdeqO7-hh9_\/?taken-by=lorealpro<\/p>\n
https:\/\/www.instagram.com\/p\/BdeqWzxBxxT\/?taken-by=lorealpro<\/p>\n
According to a post on the brand’s own Instagram feed, the Parisian Nudes collection is “a very new multi-tonal technique for unique Parisian style nude hair colour,” and it’s available only as an in-salon service.
\nL’Or\u00e9al also released a video spot for the campaign via social media, showing Chung and her fantastic hair behind-the-scenes during photo shoots.<\/p>\n
This isn’t Chung’s first beauty campaign \u2014 in fact, it’s not even her first for L’Or\u00e9al, though it’s been a while. Back in 2013, Chung fronted the brand’s Iona color line, and she also sung L’Or\u00e9al Professionnel praises in her 2014 Top Shelf on Into The Gloss, listing True Grip and IONAColor Care amongst her go-to products.<\/p>\n