{"id":2884,"date":"2015-03-04T14:44:11","date_gmt":"2015-03-04T14:44:11","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=2884"},"modified":"2019-01-23T10:41:20","modified_gmt":"2019-01-23T10:41:20","slug":"changi-hosts-benedictine-1868-duty-free-exclusive-launch","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/changi-hosts-benedictine-1868-duty-free-exclusive-launch\/","title":{"rendered":"Changi hosts B\u00e9n\u00e9dictine 1868 duty free exclusive launch"},"content":{"rendered":"

Singapore’s Changi Airport<\/a>\u00a0is hosting the exclusive launch of the liqueur\u00a0B\u00c9N\u00c9DICTINE 1868 GOLD MEDAL LIMITED EDITION \u2013 this special edition commemorates the year that B\u00e9n\u00e9dictine\u00a0was awarded a Gold medal at the 1868 International Exhibition. A Duty Free & Travel Retail exclusive, this product make\u00a0its debut with a launch at the DFS stores at\u00a0Changi Airport .<\/p>\n

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With the brand\u2019s immense popularity in Singapore and Malaysia \u2013 it is in fact Changi\u2019s top selling liqueur \u2013 the brand\u00a0has chosen the Chinese New Year period to release this most delicate expression from the House of B\u00e9n\u00e9dictine, as a stunningly presented perfect gift.<\/p>\n

B\u00c9N\u00c9DICTINE 1868 GOLD MEDAL LIMITED EDITION is an original Dom Bernardo Vincelli recipe, blended with Cognac and enriched with Angelica root. Its outstanding packaging showcases the iconic B\u00e9n\u00e9dictine\u00a0bottle embellished by strong luxury cues of gold printed directly on to the glass, with a gold seal fixed centre-front and finished off with intricate gold foiling, featuring the blend\u2019s 27 herbs & spices.<\/p>\n

Irving Holmes Wong, Regional Director Asia-Pacific and MEA, Bacardi Global Travel Retail comments: \u201cChinese New Year is a vital retail opportunity at Singapore Changi, especially for gifting. As part of Bacardi\u2019s commitment to category innovation and differentiation, a unique and special presentation of B\u00e9n\u00e9dictine\u00a0has been created and is one of the most popular and iconic brands in the region. We use our insight into gifting to create tremendous uplifts in conversion by truly engaging shoppers with our portfolio of brands at point of purchase, intriguing them in new ways they want to replicate at home.<\/p>\n

\u201cIn the case of B\u00e9n\u00e9dictine\u00a01868, sales success comes from giving them a stand-out personal experience with this fantastic liqueur \u2013 whether they are discovering its versatility for the first time or seeking it out as a new limited edition of their personal favourite.\u201d<\/p>\n

The enticing allure and story-telling of the House of B\u00e9n\u00e9dictine\u00a0is brought to life in-store and at the tasting bars with brand ambassadors offering the traditional hongbau red envelopes \u2013 a symbol of New Year good fortune \u2013 secured with a B\u00e9n\u00e9dictine\u00a0wax seal. Inside, a message invites shoppers to \u201cShare the Secret\u201d and to experience the B\u00e9n\u00e9dictine\u00a0sampling activity at the bar.<\/p>\n

With a special emphasis on encouraging new, younger LDA consumers to explore B\u00e9n\u00e9dictine\u00a0for the first time, the menu of serves includes completely new and contemporary pairings such as The Benediction, a blend of B\u00e9n\u00e9dictine\u00a0DOM and MARTINI ALTA LANGA, dry sparking white wine or the warm serve of B\u00e9n\u00e9dictine\u00a0DOM with Rose Tea. Purist options include B\u00e9n\u00e9dictine\u00a0B&B or B\u00e9n\u00e9dictine\u00a01868 served in an elegant cognac glass, neat over ice or with lemon zest or wedge. The classic Singapore Sling is also available, on request.<\/p>\n

The multi-sensory experience at the bar invites both the curious and established brand aficionados to explore the essence of B\u00e9n\u00e9dictine\u00a0with display jars featuring its key botanicals and to read up on the brand story courtesy of interactive digital media.<\/p>\n

Developed in partnership with DFS, the B\u00e9n\u00e9dictine\u00a0Chinese New Year experience is running across all terminals at Changi<\/a> and is the first major activity to be hosted in the new Cloud Bar at T1 \u2013 an innovative new space enabling consumers to engage more closely with this iconic brand, including a digital touch table mechanic where they can learn about the heritage, flavour and perfect serves.<\/p>\n

The B\u00e9n\u00e9dictine\u00a0activation also includes a range of promotional offers, including a complimentary Benedictine-branded Tote bag with purchases over SG$60. B\u00c9N\u00c9DICTINE 1868 GOLD MEDAL LIMITED EDITION retails at SG $95 per bottle; MARTINI ALTA LANGA LIMITED EDITION is retailing at SGD 45.90 per bottle.<\/p>\n

Click here to visit the\u00a0Duty Free Hunter<\/a> – we match your trip to the\u00a0airport duty-free, luxury boutiques and inflight shops along your whole journey\u00a0<\/strong><\/p>\n

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Singapore’s Changi Airport\u00a0is hosting the exclusive launch of the liqueur\u00a0B\u00c9N\u00c9DICTINE 1868 GOLD MEDAL LIMITED EDITION \u2013 this special edition commemorates the year that B\u00e9n\u00e9dictine\u00a0was awarded […]<\/p>\n","protected":false},"author":4,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[217,257,201,110,69,39,222,256],"class_list":["post-2884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-bacardi","tag-benedictine","tag-changi","tag-dfs","tag-duty-free","tag-dutyfree","tag-liqueur","tag-singapore"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/2884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=2884"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/2884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/2886"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=2884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=2884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=2884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}