K\u00e9rastase<\/a>\u2019s new hair muse.<\/p>\nThe star announced the news on social media to her some 16 million followers, sharing the black and white images shot by Inez & Vinoodh. She wrote: \u201cSo excited to announce that I am the new face of @kerastase_official ! Welcome good hair days!\u201d<\/p>\n
https:\/\/www.instagram.com\/p\/Bdtg6RFFD-T\/?taken-by=emrata<\/p>\n
\u201cI am excited and proud to be chosen as a K\u00e9rastase ambassador,\u201d says Emily of the partnership. \u201cHair is essential to how I express myself. I love that feeling of clean, textured, natural hair that instantly makes me feel more confident. I consider my hair as the reflection of my inner strength. It’s not an ornament but a way to express myself. I think that’s true for all women. There’s such an empowering femininity to hair. It allows women to define who they want to be. That’s why they deserve the best care.”<\/p>\n
The L’Or\u00e9al-owned haircare brand teased the announcement on Instagram earlier this week, posting a short video that the side of the woman\u2019s face and a few strands of hair.<\/p>\n
https:\/\/www.instagram.com\/p\/Bds-HVgB-mV\/?taken-by=kerastase_official<\/p>\n
Rosa Carrico, K\u00e9rastase global president, added, “At K\u00e9rastase, we believe that a woman’s hair is essential to her femininity. Emily shares that belief. She embodies a modern, multi-faceted and confident vision of beauty. I am thrilled to welcome her to the K\u00e9rastase family.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Luxury haircare brand K\u00e9rastase Paris has announced the new face of the brand, Emily Ratajkowski.<\/p>\n","protected":false},"author":3,"featured_media":28942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[45,1824,5550,1995,89],"class_list":["post-28939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-beauty","tag-emily-ratajkowksi","tag-hair","tag-kerastase","tag-loreal"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/28939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=28939"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/28939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/28942"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=28939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=28939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=28939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}