Chlo\u00e9 has introduced actress Ariane Labed as the face of the brand\u2019s upcoming new fragrance, scheduled to arrive in stores worldwide in March 2018. Known for playing strong and independent characters, Labed will embody a new, modern representation of the Chlo\u00e9 girl.<\/p>\n
French Actress Ariane Labed studied dance and drama before her cinematic debut in the feature film Attenberg, for which she was awarded \u201cBest Actress\u201d at the Venice Film Festival in 2010. Ariane went on to star in a range of French and international projects, such as Before Midnight, Fidelio, l’odyss\u00e9e d’Alice, Assassin\u2019s Creed (directed by Justin Kurzel and co-starring Marion Cotillard and Michael Fassbender), and most recently in Yorgos Lanthimos\u2019 The Lobster, which won the Jury Prize at the Cannes Festival in 2015. Her upcoming projects include a role in the movie Mary Magdalene, alongside Rooney Mara and Joaquin Phoenix, and The Souvenir : Part 1, starring Robert Pattinson.<\/p>\n
\u201cThe woman depicted in this new campaign is free-spirited, strong and adventurous. She takes on the world, its beauty and is curious about everything it has to offer. In that sense she is very inspiring to me\u201d, Ariane Labed confided.<\/p>\n
The next Chlo\u00e9 fragrance is meant to introduce a new facet of the Chlo\u00e9 woman\u2019s personality, according to Simona Cattaneo, chief marketing officer at Coty Luxury, which is the brand\u2019s fragrance licensee – \u201cwith this fragrance, we are exploring a new territory and introducing a new facet of the Chloe woman\u2019s personality. Spontaneity, openness to the world and freedom are the values she lives by, and Ariane is the quintessence of this new Chlo\u00e9 woman. We could not be prouder to count her as our new spokesperson.\u201d<\/p>\n
\u201cAriane combines different cultures and displays multiple talents. She loves to cross new frontiers and encounter the world. Her natural grace and striking beauty make her the perfect Chlo\u00e9 Girl, joyfully confident and daring\u201d, added Geoffroy de la Bourdonnaye, CEO of Chlo\u00e9.<\/p>\n