Champagne Lanson will be releasing a limited edition design of its multi-award-winning Rose Label Brut NV Ros\u00e9 bottle.<\/p>\n
\nThe new bottle, inspired by London\u2019s Shoreditch district, will be released just in time for Valentine\u2019s Day. It is original and audacious and showcases a modern and innovative design; aimed to be attractive to young consumers and help to create renewed excitement from Lanson\u2019s loyal customer base.<\/p>\n
The new Rose Label \u201cA Message in the Bottle\u201d limited edition showcases an innovative \u2018tag concept\u2019 which uses a variety of \u2018graffiti\u2019 style markings – designed to describe the bottle\u2019s contents.<\/p>\n
Champagne Lanson describes this innovative design concept as \u2018A Message In The Bottle\u2019 and believes it brings to life its unique style and slogan: \u2018The Perfect Start\u2019.<\/p>\n
Champagne Lanson has chosen its traditional pink for the bottle specifically to appeal to those customers in search of something original for Valentine\u2019s Day and also the enduring appeal to last throughout Spring (Cherry Blossom), Mother\u2019s Day and beyond.<\/p>\n
The new limited edition will be launched in Frankfurt<\/a> and Brussels<\/a> Airports on Valentine\u2019s Day and will be available in Paris<\/a> Airport\u2019s springtime Cherry Blossom shopping event from 13 March until 23 April.<\/strong><\/p>\n \u201cMade using the traditional method since 1760, the multi-award-winning Champagne Lanson Rose Label Brut NV Ros\u00e9 is as delicate as it is fresh. With soft pink hues and the subtle aroma of roses, it has a lingering finish filled with summer berry notes. Aged for at least three and a half years, its signature mouthwatering taste makes it the \u2018Perfect Start\u2019to any occasion. This style of Champagne deserves the ultimate bottle, and this is what we believe we have produced with this new limited edition \u2018A Message In The Bottle\u2019 concept. It is the perfect combination of innovation and trend, making it ideal for younger consumers; a demographic we really want to tap into and gain their brand loyalty, as well as appeal to our loyal customer base,\u201d comments Olivier De La Giraudi\u00e8re, Travel Retail Director, Champagne Lanson.<\/p>\n Champagne Lanson was one of the pioneers in the development of Ros\u00e9 Champagne and it Rose Label Brut NV Ros\u00e9 is one of the most appreciated in its category.<\/p>\n","protected":false},"excerpt":{"rendered":" Champagne Lanson will be releasing a limited edition design of its multi-award-winning Rose Label Brut NV Ros\u00e9 bottle.<\/p>\n","protected":false},"author":4,"featured_media":29099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7098,7097],"tags":[5598,5599,1404,670,5600,5601],"class_list":["post-29098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-wine-champagne","category-wines-spirits","tag-a-message-in-a-bottle","tag-brussels-airports","tag-champagne-lanson","tag-frankfurt-airport","tag-paris-airport","tag-rose-label-brut-nv-rose"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=29098"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/29099"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=29098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=29098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=29098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}