{"id":29427,"date":"2018-02-01T08:35:06","date_gmt":"2018-02-01T08:35:06","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=29427"},"modified":"2018-01-31T09:35:46","modified_gmt":"2018-01-31T09:35:46","slug":"first-look-boss-unveils-new-fragrance-hugo-urban-journey-zac-efron","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/first-look-boss-unveils-new-fragrance-hugo-urban-journey-zac-efron\/","title":{"rendered":"FIRST LOOK: BOSS unveils new fragrance HUGO Urban Journey with Zac Efron"},"content":{"rendered":"

HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a\u00a0new scent, HUGO Urban Journey, set to encourage millennials to explore the city on\u00a0their doorstep before venturing into the world beyond.<\/p>\n

The latest iteration of this\u00a0multi-faceted campaign will see HUGO fragrance ambassador Zac Efron empower\u00a0today\u2019s young to embrace new opportunities to live their lives to the fullest.<\/p>\n

For over 20 years, HUGO has been at the forefront of a generation that strives to do\u00a0things their own way. A generation that believes life is there for the taking. To\u00a0celebrate their stories, HUGO Man launched #YourTimeIsNow in 2017, a campaign\u00a0heralding those who embrace new opportunities in exchange for a life defined by\u00a0their hopes and dreams.<\/p>\n

Now, HUGO Parfums invites the same thrill-seekers to discover the unexpected and\u00a0seek out the urban adventures around them. Fronted by Zac Efron, who epitomizes\u00a0the city explorer, the campaign serves as a reminder to today\u2019s youth to enrich their\u00a0lives through the exhilarating experiences their concrete jungles have to offer.<\/p>\n

\u201cIt\u2019s easy to coast through life and let it happen to you but you can change that by\u00a0choosing to seek out new adventures. We\u2019ve only got one life, and we need to make\u00a0the most of it. Now\u2019s the time to explore what\u2019s right in front of us. Choose adventure\u00a0today and let it change your outlook on life. Your time is now. What are you waiting\u00a0for? \u201c
\nZac Efron \u2013 HUGO Man ambassador.<\/p>\n

HUGO Urban Journey limited edition<\/strong>
\nWith energising top notes of hidden Himalayan whorlflower and heart notes of\u00a0intense, aromatic Black Tea, new HUGO Urban Journey limited edition fragrance\u00a0provides an instant alertness and curiosity. Igniting a spirit of adventure, it incites the\u00a0wearer to explore and discover new surroundings. At the base, Gaiac Wood\u00a0expresses masculinity and confidence, creating a balanced portrait of the ideal scent
\nfor millennials today.<\/p>\n

Epitomizing the scent\u2019s spirit of adventure, the flask-shaped flacon \u2013 an iconic,\u00a0minimalist design that has inspired generations and remained unchanged for over 20\u00a0years \u2013 is a motif for the HUGO Man\u2019s unquenchable thirst for exploration. Designed\u00a0with an innovative concrete technology, it evokes the true essence of the scent\u00a0HUGO Urban Journey. Just as one must turn corners to uncover a city, the flacon is\u00a0displayed on two sides of the outer packaging, inviting the wearer to change his\u00a0perspective to discover the full picture.<\/p>\n

Every spray of HUGO Urban Journey offers a kick that pushes us into action and tells\u00a0us: today is the day. Go for it!<\/p>\n

#YourTimeIsNow<\/p>\n

Facebook: facebook.com\/hugoboss<\/a>
\nInstagram: http:\/\/instagram.com\/hugoboss<\/a>
\nYouTube: youtube.com\/hugoboss<\/a><\/p>\n

\"\"

HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a\u00a0new scent, HUGO Urban Journey, set to encourage millennials to explore the city on\u00a0their […]<\/p>\n","protected":false},"author":4,"featured_media":29433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5659,3765,5657,5656,5658],"class_list":["post-29427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-hugo-fragrance","tag-hugo-man","tag-hugo-parfums","tag-hugo-urban-journey","tag-zac-efron"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=29427"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/29433"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=29427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=29427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=29427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}