As part of its highly successful partnership with retailer Dufry, the K\u00e9rastase brand has just revealed its third new store spanning 14sqm in Terminal 3 departures at S\u00e3o Paulo-Guarulhos International Airport.<\/p>\n
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This store highlights the unique professional expertise of the brand with its latest premium retail expression, showcasing a selection of its best\u2011selling products including the New Aura Botanica range and the successful Chronologiste range which contributes greatly to the growth of the brand.<\/p>\n
The store is also staging the three\u2011step hair beauty rituals, in addition to duty-free exclusives, which are the perfect haircare gifts to offer.<\/p>\n
Expressing premium and highly differentiating hair salon codes, the new K\u00e9rastase French counter delivers the brand\u2019s professional know\u2011how and provides travellers with high quality haircare services.<\/p>\n
The expert hair and scalp diagnosis with a hair & scalp profiler by a dedicated K\u00e9rastase hairdresser develops the Beauty category by recruiting new consumers both for the shop and for the Brand.<\/p>\n
The new black and white K\u00e9rastase identity developed for duty-free brings higher visibility and impact to the brand.<\/p>\n
K\u00e9rastase introduced Emily Ratajkowski the new face of the brand on 9 January 2018. Reported by Duty Free Hunter here…<\/strong><\/p>\n Emily Ratajkowski is the new face of K\u00e9rastase Paris<\/a><\/p><\/blockquote>\n