{"id":29896,"date":"2018-02-13T10:52:07","date_gmt":"2018-02-13T10:52:07","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=29896"},"modified":"2019-01-23T10:52:22","modified_gmt":"2019-01-23T10:52:22","slug":"cle-de-peau-beaute-relaunches-duty-free-radiant-day-campaign-new-ss18-product-range","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/cle-de-peau-beaute-relaunches-duty-free-radiant-day-campaign-new-ss18-product-range\/","title":{"rendered":"Cl\u00e9 de Peau Beaut\u00e9 relaunches in duty-free with \u2018A Radiant Day\u2019 campaign and new SS18 product range"},"content":{"rendered":"<p>Luxury brand, Cl\u00e9 de Peau Beaut\u00e9 has been relaunched into duty-free stores with the \u2018A Radiant Day\u2019 campaign; fronted by new global Ambassador \u2013 Academy Award-Nominated British actress, Felicity Jones.<\/p>\n<p><!--more--><\/p>\n<p><strong>The campaign coincides with the introduction of some of Cl\u00e9 de Peau Beaut\u00e9\u2019s most beloved beauty products to its current travel retail offering, as the premium brand gears up for a new era.<\/strong><\/p>\n<p>With a revitalised brand DNA, \u201cIntelligent, Uncompromising, Exquisite\u201d, and a refreshed new tag line, \u201cUnlock the Power of Your Radiance\u201d, Cl\u00e9 de Peau Beaut\u00e9 has set its sights on becoming a global, luxury brand by 2020. Establishing a suite of new universal values \u2013 integrity, balance and authenticity, the brand\u2019s newly appointed brand ambassador, Felicity Jones, reflects these seamlessly. Cl\u00e9 de Peau Beaut\u00e9 Chief Brand Officer, Yukari Suzuki, said that a crucial element of Cl\u00e9 de Peau Beaut\u00e9 is to help customers feel that the brand belongs in their lives.<\/p>\n<figure id=\"attachment_29900\" aria-describedby=\"caption-attachment-29900\" style=\"width: 3000px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-768x511.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-1024x682.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-680x453.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones.jpg\" class=\"size-full wp-image-29900 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><figcaption id=\"caption-attachment-29900\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-29900\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones.jpg\" alt=\"\" width=\"3000\" height=\"1997\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-768x511.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-1024x682.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Brand-Relaunch-Event-Felicity-Jones-680x453.jpg 680w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/noscript><\/a> Felicity Jones attends Cle de Peau Beaute Celebrates Their SS18 Collection and &#8216;A Radiant Day&#8217; campaign with a Global Event in Los Angeles, hosted by Global Brand Face Felicity Jones at Hotel Bel-Air on January 17, 2018 in Los Angeles, California. (Photo by Stefanie Keenan\/Getty Images for Shiseido)<\/figcaption><\/figure>\n<p>\u201cFelicity is aspirational, yet highly relatable, which makes her the ideal face of Cl\u00e9 de Peau Beaut\u00e9. She embodies the brand\u2019s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her,\u201d said Ms Suzuki.<\/p>\n<p>The relaunch also introduces a host of new luxury SS18 products to Cl\u00e9 de Peau Beaut\u00e9\u2019s current travel retail offering, including the Firming Serum Supreme, a clinically proven formula to unlock a new dimension of skin firmness, Radiant Lip Gloss, a new and improved version of the brand\u2019s original lip gloss; three new shades of Lipstick including Peach Stone, Crystal Star and Desert Rose; a new shade of Luminizing Face Enhancer in lavender inspired by the spiral of a luminescent seashell; and a new take on its award-winning stick Concealer with a seamless finish and new skincare ingredients for radiant skin. The SS18 campaign also shines a spotlight on the iconic La Cr\u00e9me, a product that continues to stand at the pinnacle of Cl\u00e9 de Peau Beaut\u00e9 skincare.<\/p>\n<p>Cl\u00e9 de Peau Beaut\u00e9 has remained a top performing brand for Shiseido Travel Retail, up +120% on FY2017 and representing around 25% of the company\u2019s total sales globally. With Asia Pacific and Chinese travelers a key growth driver for the brand, the relaunch will be promoted via an extensive strategic marketing campaign, with premium Out-of-Home advertising across Hong Kong International Airport already under way. A new flagship counter design will also be unveiled in April at T Galleria by DFS, Macau, Shoppes at Four Seasons, providing more engaging and meaningful shopping experiences for Cl\u00e9 de Peau Beaut\u00e9 customers; with an aim to roll out the new design across all travel retail counters in the second half of 2018.<\/p>\n<p>\u2018A Radiant Day\u2019 has already achieved success following the official event launch with Ambassador, Felicity Jones, last month at The Beverly Hills Hotel in LA, along with new counter openings in MGM Macau, MGM Cotai and T Galleria by DFS Singapore.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-300x224.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-768x574.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-1024x766.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-680x508.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018.jpg\" class=\"alignnone size-full wp-image-29899 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 3309px) 100vw, 3309px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-29899\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018.jpg\" alt=\"\" width=\"3309\" height=\"2474\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-300x224.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-768x574.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-1024x766.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-Travel-Retail-New-Counter-Concept-2018-680x508.jpg 680w\" sizes=\"(max-width: 3309px) 100vw, 3309px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-680x453.jpg 680w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport.jpg\" class=\"alignnone size-full wp-image-29898 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 5051px) 100vw, 5051px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-29898\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport.jpg\" alt=\"\" width=\"5051\" height=\"3367\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-1024x683.jpg 1024w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2018\/02\/CPB-OOH-Hong-Kong-International-Airport-680x453.jpg 680w\" sizes=\"(max-width: 5051px) 100vw, 5051px\" \/><\/noscript><\/a><\/p>\n<p>Shiseido Travel Retail Vice-President Marketing, Elisabeth Jouguelet, commented, \u201cThis is an exciting time for Cl\u00e9 de Peau Beaut\u00e9 as we look to establish the brand as a true market leader in luxury beauty.<\/p>\n<p>\u201cThe relaunch provides an opportunity for us to enhance the brand\u2019s travel retail offering and solidify its position in the market as a prestigious, but accessible brand. All the elements of the relaunch, from taking on Felicity Jones as our global ambassador, to opening flagship stores in Asia Pacific, are part of a long-term strategy to draw our consumers in further; to offer them memorable, luxury experiences beyond the traditional sense of retail. We are looking forward to a new era for Cl\u00e9 de Peau Beaut\u00e9,\u201d said Jouguelet.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0YUEDQBn0V\"><p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/cle-de-peau-beaute-debuts-radiant-day-beauty-collection-felicity-jones-new-global-face\/\">Cl\u00e9 de Peau Beaut\u00e9 debuts &#8216;A Radiant Day&#8217; beauty collection with Felicity Jones as new global face<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Cl\u00e9 de Peau Beaut\u00e9 debuts &#8216;A Radiant Day&#8217; beauty collection with Felicity Jones as new global face&#8221; &#8212; Duty Free Hunter\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/cle-de-peau-beaute-debuts-radiant-day-beauty-collection-felicity-jones-new-global-face\/embed\/#?secret=a5gmyfnRya#?secret=0YUEDQBn0V\" data-secret=\"0YUEDQBn0V\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Luxury brand, Cl\u00e9 de Peau Beaut\u00e9 has been relaunched into duty-free stores with the \u2018A Radiant Day\u2019 campaign; fronted by new global Ambassador \u2013 Academy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":29904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,1,7084],"tags":[5718,1132,5476],"class_list":["post-29896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-latest-news","category-makeup","tag-a-radiant-day","tag-cle-de-peau-beaute","tag-ss18"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=29896"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/29896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/29904"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=29896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=29896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=29896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}