{"id":30363,"date":"2018-02-27T12:42:26","date_gmt":"2018-02-27T12:42:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=30363"},"modified":"2019-01-23T10:27:05","modified_gmt":"2019-01-23T10:27:05","slug":"step-aside-johnnie-jane-walker-launches-edition-black-label","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/step-aside-johnnie-jane-walker-launches-edition-black-label\/","title":{"rendered":"Step aside Johnnie: Jane Walker launches her own edition of Black Label whisky"},"content":{"rendered":"

Jane Walker, a limited edition version of blended Scotch Johnnie Walker, is set to launch in the US next month in support of female empowerment.
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The blended Scotch whisky brand has replaced its iconic Striding Man logo with a female version \u2013 donning knee-high riding boots \u2013 for a limited edition run of its 12-year-old Black Label, named The Jane Walker Edition.<\/p>\n

The expression, which we reported on last week (see post<\/a>), will be launched to coincide with Women\u2019s History Month and International Women\u2019s Day on 8 March, with US$1 from every bottle produced donated to organisations that support female empowerment.<\/p>\n

Those charities set to benefit include Monumental Women, which aims to erect a statue honouring Amercia\u2019s female suffragists in New York City\u2019s Central Park, and She Should Run, which inspires women to run for office.<\/p>\n

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Around 250,000 bottles of Jane Walker will be available in the US only.<\/strong><\/p>\n

The expression has been released as an extension of the Scotch whisky\u2019s Keep Walking campaign.<\/p>\n

Diageo, which produces Johnnie Walker, said in a statement: \u2018As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand\u2019s commitment to progress.\u2019<\/p>\n

Stephanie Jacoby, vice president of Johnnie Walker, added that the expression was being launched as an invitation for women to try Scotch whisky.<\/p>\n

\u2018Scotch as a category is seen as particularly intimidating by women,\u2019 Jacoby told Bloomberg. \u2018It\u2019s a really exciting opportunity to invite women into the brand.\u2019<\/p>\n

She added: \u2018Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission.<\/p>\n

\u2018We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.\u2019<\/p>\n

The Jane Walker Edition will be available for around US$34 for a 750ml bottle, which contains the same liquid as Johnnie Walker Black Label 12 Year Old.<\/strong><\/p>\n

For more information, please visit WalkWithJane.com<\/a> and by following @JohnnieWalkerUS on Facebook and Twitter and @JohnineWalker on Instagram using #WalkWithJane.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jane Walker, a limited edition version of blended Scotch Johnnie Walker, is set to launch in the US next month in support of female empowerment.<\/p>\n","protected":false},"author":3,"featured_media":30364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,7099,7097],"tags":[742,5806,5805,103],"class_list":["post-30363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-spirits","category-wines-spirits","tag-johnnie-walker-duty-free","tag-keep-walking","tag-walkwithjane","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/30363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=30363"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/30363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/30364"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=30363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=30363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=30363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}