Keira Knightley fronts the new Chanel fragrance – 10 years after her first campaign the actress is the face of the new Coco Mademoiselle Intense Eau de Parfum.<\/p>\n
As we reported on Duty Free Hunter last week – see post<\/a> below – Chanel are launching an Intense edition of their Coco Mademoiselle fragrance.<\/p>\n Seventeen years since Chanel released Coco Mademoiselle, the fragrance that scented many a woman\u2019s youth, the French fashion house launches Coco Mademoiselle Intense – a darker, more mature version of the classic. The new scent comes with a suitable glossy advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years.<\/p>\n Chanel\u2019s in-house perfumer-creator Olivier Polge \u2013 son of Jacques, the nose behind the original Coco Mademoiselle \u2013 says of his creation: “I wanted to remain close to the original formula, while giving it a whole new dimension. I wanted to increase the proportions of fractionated patchouli, push it to the limit \u2013 unleash its power on the skin without altering the freshness of the top notes.”<\/p>\n Chanel launches Intense edition of Coco Mademoiselle<\/a><\/p><\/blockquote>\n