{"id":31113,"date":"2018-03-26T17:42:14","date_gmt":"2018-03-26T16:42:14","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=31113"},"modified":"2018-03-26T17:42:14","modified_gmt":"2018-03-26T16:42:14","slug":"fendi-brings-back-ff-logo-new-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/fendi-brings-back-ff-logo-new-capsule-collection\/","title":{"rendered":"Fendi brings back the FF logo for new capsule collection"},"content":{"rendered":"

Fendi is banking on 80’s logomania making a comeback. The brand is launching a new FF-laden capsule exclusively on Net-a-porter on April 13. The collection will subsequently become available at select Fendi stores and on fendi.com on May 14.<\/p>\n

The iconic logo was first conceived by Karl Lagerfeld in 1965 and stands for Fun Fur.<\/p>\n

Both the archival square-shaped version of the logo as well as the updated rectangular iteration will be used in the lineup. The collection spans from parkas, raincoats, and hoodies to a range of handbags and sneakers.<\/p>\n

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When asked by WWD if the significance of the logo has evolved of the years, Silvia Venturini Fendi said \u201cabsolutely, in the Eighties, it was more ostentatious, a logo was meant to show that you had made it. Now young people like it and they are at the beginning of their professional life. It has a fashion connotation, it stems from the street, it\u2019s a sign that you belong, and it\u2019s often paired with sportswear.\u201d<\/p>\n

And while it hasn\u2019t been confirmed to be pieces from the capsule, Bella and Gigi Hadid, Hailey Baldwin and other It Girls have been sporting some Fendi-logoed ready-to-wear in the past few weeks\u2014 perhaps they\u2019ve already got their hands on the capsule?<\/p>\n

https:\/\/www.instagram.com\/p\/Bf1qq_rAuWH\/?utm_source=ig_embed&utm_campaign=embed_profile_upsell_logged_in_test<\/p>\n

https:\/\/www.instagram.com\/p\/BfdPNYmA88N\/?utm_source=ig_embed&utm_campaign=embed_profile_upsell_logged_in_test<\/p>\n","protected":false},"excerpt":{"rendered":"

Fendi is banking on 80’s logomania making a comeback. The brand is launching a new FF-laden capsule exclusively on Net-a-porter on April 13. The collection […]<\/p>\n","protected":false},"author":3,"featured_media":31118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[2037,2571,5923,5922],"class_list":["post-31113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-fendi","tag-fendi-duty-free","tag-fendi-logo","tag-ff"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=31113"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/31118"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=31113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=31113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=31113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}