For more than a decade, Daisy Marc Jacobs has won hearts all over the world with a youthful spirit and spontaneous charm. Now the latest edition has launched exclusively in World Duty Free at UK airports.<\/p>\n
\nThis spring, Daisy Love Marc Jacobs transports Daisy\u2019s beloved universe from verdant fields to a sun-drenched beach where love and happiness shine with a new radiant gourmand fragrance and visually stunning advertising campaign starring daisy muse Kaia Gerber.<\/p>\n
Shot entirely on film by celebrated British fashion photographer Alasdair McLellan, the imagery captures Kaia and models Aube Jolicoeur and Faith Lynch as they revel beneath the golden sun on a dreamy California beach.<\/p>\n
The campaign celebrates the beauty of sisterhood and friendship through a series of vibrant vignettes that mirror the high-spirited essence of the fragrance and stay true to Daisy\u2019s belief in living life to the fullest.<\/p>\n
The fragrance<\/strong><\/p>\n Daisy love fills the air with radiant florals and sparkling gourmand twists that evoke the bliss of watching the sun reflect on the ocean under blue skies.<\/p>\n Undeniably feminine with a youthful yet sophisticated composition, Daisy Love opens with a bright pop of crystallised cloudberries that exude a multi-faceted sweetness.<\/p>\n At the heart, the solar yet creamy floralcy of petals from the daisy tree mingle with the warmth of cashmere musks and driftwood for a delicate and memorable dry down.<\/p>\n Top: crystallised cloudberries Available exclusively at World Duty Free<\/a> stores now.<\/strong><\/p>\n
\nHeart: daisy tree petals
\nBase: cashmere musks, driftwood
\nFragrance category: radiant gourmand
\nFragrance house: Firmenich
\nPerfumer: Alberto Morillas<\/p>\n