{"id":31355,"date":"2018-04-09T17:50:49","date_gmt":"2018-04-09T16:50:49","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=31355"},"modified":"2018-04-09T17:50:49","modified_gmt":"2018-04-09T16:50:49","slug":"giorgio-armani-opens-armani-yacht-club-introduces-acqua-di-gio-absolu-scent-singapore-changi-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/giorgio-armani-opens-armani-yacht-club-introduces-acqua-di-gio-absolu-scent-singapore-changi-airport\/","title":{"rendered":"Giorgio Armani opens the Armani Yacht Club; introduces Acqua di Gi\u00f2 Absolu scent at Singapore Changi Airport"},"content":{"rendered":"

Leading Italian luxury fashion and beauty brand Giorgio Armani Beauty invites global travellers to reimagine a cruise down the iridescent Mediterranean Sea aboard its first Armani Yacht Club animation, created exclusively for Singapore Changi Airport in partnership with The Shilla Duty Free and Changi Airport Group.<\/p>\n

Located next to The Shilla Duty Free at Changi Airport<\/a> Terminal 1, Transit Departure Area from 28 March 2018 to 26 April 2018, the yacht club concept is also the first in Travel Retail Asia Pacific to welcome the sensual Acqua di Gi\u00f2 Absolu, the brand\u2019s new fragrance for men, for its iconic Acqua di Gi\u00f2 Homme franchise.<\/p>\n

An Invitation to Come on Board the Armani Yacht<\/strong>
\nReflecting designer Giorgio Armani\u2019s passion for life out at sea, the Armani Yacht Club animation concept recreates the serenity and sophistication of his luxury yacht. From the light birch wood floors and deep green walls reminiscent of military ships, to the generous contemporary interior and cut-out ceiling that allows light to stream in from above, every detail reflects Giorgio Armani\u2019s philosophy and love for simplicity, elegance, comfort and function.<\/p>\n

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An Interactive, Digital and Experiential Shopping Experience<\/strong>
\nTravellers are encouraged to discover their favourite scent, as well as to explore the olfactory world of the Acqua di Gi\u00f2 Absolu and Armani Code fragrances through an exclusive fragrance barometer digital application. The immersive digital experience allows travellers to select three favourite key notes from a playful barometer sailing tool, which will in turn reveal the matching olfactory range. Consumers can then navigate the barometer sailing tool to adjust the perfume intensity level and discover their final perfume blend from Giorgio Armani that best encapsulates their personality.<\/p>\n

An entertaining photo booth with a simulated water zone is available for consumers to indulge themselves in a yacht-sailing atmosphere. The chadburn can be turned to switch between digital visuals shown on the backdrop to take photos \u2013 steer to the left to explore Acqua di Gi\u00f2 Absolu; or steer right to immerse in the festive and seductive world of the Armani Code.<\/p>\n

\u201cWe are thrilled to invite travellers to join us on board the Armani Yacht for an unforgettable journey to discover our new fragrance, Acqua di Gi\u00f2 Absolu,\u201d says Mr. Tony Khajenouri, General Manager of Giorgio Armani & Designer Fragrances. He adds, \u201cWe are pleased to partner with Changi Airport Group and The Shilla Duty Free Singapore for the exclusive debut of the Armani Yacht Club animation in Travel Retail Asia Pacific.\u201d<\/p>\n

Ms. Teo Chew Hoon, Group Senior Vice President of Airside Concessions at Changi Airport Group says, \u201cAbout 170,000 passengers pass through Changi Airport every day, making it the ideal launch pad for brands to unveil their latest products to an international audience. We are delighted to partner with Giorgio Armani on this multi-sensory pop-up concept that will appeal to the cosmopolitan male traveller\u2019s modern lifestyle.\u201d<\/p>\n

\u201cThe Shilla Duty Free enjoys a close working partnership with Changi Airport Group and brand partners to consistently present innovative concepts, enhancing the shopping experience for travellers. We are confident that the Armani Yacht Club animation will engage, re-energise, and excite our shoppers, who will be the first in the world to experience it when they shop with us,\u201d says Ms. Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free<\/a>.<\/p>\n

Exclusive Consumer Privileges<\/strong>
\n The Armani Yacht Club animation will be present at Singapore Changi Airport, Terminal 1 Transit Departure Area from 28 March 2018 to 26 April 2018. Consumers at the Armani Yacht Club animation will be treated to a complimentary engraving service for a fragrance leather case, scented nautical bracelet or Acqua di Gi\u00f2 Absolu travel spray for every purchase of an Acqua di Gi\u00f2 men\u2019s fragrance.<\/strong><\/p>\n

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Leading Italian luxury fashion and beauty brand Giorgio Armani Beauty invites global travellers to reimagine a cruise down the iridescent Mediterranean Sea aboard its first […]<\/p>\n","protected":false},"author":4,"featured_media":31362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[5948,5947,2059,857,2539],"class_list":["post-31355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-acqua-di-gio-absolu","tag-changi-airport-terminal-1","tag-giorgio-armani-beauty","tag-singapore-changi-airport","tag-the-shilla-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=31355"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/31355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/31362"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=31355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=31355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=31355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}